Ep 5, Standing Out From The Crowd (Fundamentals Of Marketing)
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Ep 5, Standing Out From The Crowd (Fundamentals Of Marketing)
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Many successful businesses operate in crowded markets or business segments. Competition can make us raise our game, get better and challenge us to reinvent and refine what needs to be adapted. Sometimes though businesses can drown in a profusion of competitors. One of the most fundamental ways to deal with this situation is to develop strategies and tactics to allow your business, products and services to stand out from the crowd. That's what Episode 5 of the Seize Your Advantage looks at. We use a very personal example from the career of host Steven Reece, whereby he explains his use of bright yellow paper to open up some of the biggest opportunities of his career.
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