Ep. 65: From side hustle to 500K+ followers and a global business ft. Tom Fishburne
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Ep. 65: From side hustle to 500K+ followers and a global business ft. Tom Fishburne
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This week Francis is joined by Tom Fishburne, also known as The Marketoonist. Tom is a cartoonist and marketer who turned his satirical drawings about corporate life into a sustainable business that has brought him over 500,000+ followers across platforms.
Read the newsletter: https://www.creatorspotlight.com/p/tom-fishburne
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Follow Tom
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Links & References
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Timestamps
00:00 Introducing Tom Fishburne, The Marketoonist
01:05 How to price your work online
08:49 Humor as a leadership skill
11:45 The world of content creation in the early 2000’s
15:05 It’s not the ink, it’s the think
21:05 The importance of mimicry in creative work
23:26 How to create a recognizable style
26:36 You must be an entrepreneur in the creator economy
30:41 Email, the most valuable platform
33:16 The best platform for audience engagement
38:32 Red flags for clients
43:17 Why you shouldn’t scale your business
44:37 How to nail speaking engagements
52:25 Structuring your day for optimal creativity
57:39 Focussing on sustainability, not growth