In this episode, Dan and Chris explore how AI is reshaping the bank marketing world—
and what marketing professionals need to do to stay ahead. From prompting effectively
in ChatGPT to building efficient workflows and bringing human insight to the table, this
episode outlines the skills that will define the next generation of marketing leaders.
You’ll hear how to shift from tactical task execution to strategic input, and how banks
can stand out in a sea of generic AI content by focusing on what makes them truly
different.
Key Topics Covered:
 Why AI won't replace marketers—but it will replace generic marketing
 The shift from doing to guiding: what the new marketing role looks like
 How to “prompt like a pro” and avoid generic, average results
 Turning your frontline staff and community events into rich AI inputs
 The power of systems thinking and creating reusable prompt workflows
 How brand voice, customer stories, and strategic judgment remain essential
 The emerging opportunity to differentiate as others automate generically
Resources Mentioned:
 Bank Marketing Show website: https://bankmarketingshow.com
 Subscribe to the Bank Marketing Minute for deeper dives after each episode
 YouTube channel: https://www.youtube.com/@bankmarketingshow
Call to Action:
Want help developing your AI workflows or improving how your team uses tools like
ChatGPT? Reach out to Dan or Chris through https://bankmarketingshow.com — we’re here to help.