In this episode of the DAM Surge podcast, Serge welcomes Paul Schmidt, the creative director at Undertone by Perion. Paul talks about leading an international creative team in designing and animating high-impact digital advertising campaigns. The conversation dives deep into how AI is transforming the creative process in advertising, making tasks like image resizing, copywriting, and voiceover creation more efficient. Paul also shares insights into their creative workflow, collaboration with clients, and maintaining consistency across a globally dispersed team. He discusses the potential of digital asset management systems and the educational opportunities provided by Undertone to keep their team at the forefront of innovation.

00:00 Introduction and Guest Welcome

00:41 AI in Advertising: Transforming the Creative Process

02:16 Encouraging AI Experimentation Among Creatives

03:23 Personalization and AI: Enhancing User Experience

05:49 Creative Workflow at Undertone

09:03 Maintaining Creative Consistency Across Global Teams

11:31 Ideal DAM System Features

15:52 Client Collaboration and Creative Challenges

19:57 Team Training and Education

21:30 Conclusion and Contact Information

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