Episode 156-Think Like a Lawyer, Act Like an Entrepreneur – Chapter One
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Episode 156-Think Like a Lawyer, Act Like an Entrepreneur – Chapter One
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In this special solo episode of Counsel to Counsel, I take a break from my usual interview format to share something personal: the audio version of Chapter One of my new book, Think Like a Lawyer, Act Like an Entrepreneur, just published by the American Bar Association.
This book is a field guide for lawyers who are skeptical about marketing and allergic to the idea of “sales.” It’s designed to help you shift your mindset, find a more authentic and comfortable approach to business development, and ultimately grow your practice in a way that feels right to you.
I don’t plan to release a full audiobook, but many of you have asked for one—so I’m starting here. If you've ever struggled with the idea of self-promotion or found traditional marketing advice unrelatable, this first chapter is for you.
Tune in to hear how I kick off the book, and let me know what you think!
Topics Covered:
- Why lawyers often resist marketing and business development
- How entrepreneurial thinking can help lawyers reframe their approach
- A preview of what’s to come in the book
Purchasing the book:
📘 Think Like a Lawyer, Act Like an Entrepreneur – Order from the ABA Bookstore or head to my website to find a discount code.