This isn’t just about Baja — it’s a powerful metaphor for running a successful fleet operation. The challenges of off-roading mirror the pressures of leading a fleet: stay alert, communicate with clarity, never leave anyone behind, and always prepare for the unexpected. Whether you’re managing vehicles or navigating career challenges, the desert teaches resilience, strategy, and soul-refreshing perspective.

• Overcommunicate Clarity: Just like convoy radio protocols, great leadership requires repeating key messages until everyone is aligned.
• Fatigue is a Liability: Leaders must recognize when to rest — pushing through without recovery risks the entire operation.
• The Map is Not the Terrain: Real-world execution often deviates from plans; adaptability is non-negotiable.
• Prepare for the Worst: Risk management isn't just smart — it's survival. Always carry the metaphorical "U-bolts."
• Team Number One: In leadership and fleet operations, there are no silos. If one person fails, everyone does.
• Rediscover Joy: Off-roading reminds us to reconnect with childlike wonder. Leaders need soul-refreshing hobbies too.
  

Josh Turley
CEO of RTA: The Fleet Success Company, Josh is passionate about building leaders and advancing fleet success through strategy, software, and soul. He’s a hands-on adventurer who brings real-world experience into boardroom lessons.

Marc Canton
Fleet Success advocate, co-host, and operational expert with a gift for bringing out deep insights in light-hearted conversation. Marc’s background in enterprise leadership makes him the perfect mirror for Josh’s reflections.