Summary

In this episode of Franchise Focus, Laura Blackmore interviews Dylan DeGroat, the Director of Franchise Development for Joshua Tree Experts. They discuss the unique offerings of the franchise, which includes tree care, lawn care, and pest control services. Dylan shares insights on identifying quality franchise candidates, the importance of sales experience, and the structured onboarding process for new franchisees. The conversation also covers investment details, marketing strategies, and the technology systems in place to support franchisees. Dylan emphasizes the culture of support within the franchise and the potential for growth as they expand their operations.

Takeaways

• Joshua Tree Experts offers a unique combination of tree care, lawn care, and pest control services.
• The franchise focuses on a preservational approach to tree care, which sets it apart from competitors.
• Quality candidates often come from sales, business development, or engineering backgrounds.
• Sales experience is crucial for franchise owners to succeed in their business.
• The onboarding process for new franchisees can be as quick as 75 days with proper funding.
• Investment for a single territory franchise is approximately $550,000, with significant assets involved.
• Marketing strategies include both digital and traditional methods, with a focus on community engagement.
• Franchisees are encouraged to take ownership of their social media presence for better local engagement.
• The franchise supports its owners with proprietary software and training to streamline operations.
• The culture at Joshua Tree Experts emphasizes support, growth, and a strong community among franchisees.

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Chapters

00:00.Introduction to Joshua Tree Experts Franchise

02:17 Dylan's Journey and Role in Franchise Development

04:13. Core Values and Candidate Selection at Joshua Tree

05:58. Sales Process and Owner Involvement

08:20. Service Rollout Strategy for Franchisees

10:12 ClientOnboarding and Training Process

12:12. Funding and Investment Overview

16:20. Marketing Strategies: Digital and TraditionalApproaches

21:16. CommunityEngagement and Customer Interaction

23:04 OperationalSystems and Technologies for Franchisees

25:06. A Day in the Life of a Franchise Owner

32:06. Building a Culture of Support and Growth

34:44. New Chapter