
Episode 2 - Why you should exhibit at a trade show?
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Why you should exhibit at a trade show?
This is one of the most fundamental questions when it comes to exhibiting.
Trade shows can be:
Expensive
Stressful
Drain resources
Uncertain when it comes to lead generation
So, why do companies exhibit at trade shows? Why attend a trade show? What is the purpose of a show? Why should you invest time, money, and resources to exhibit?
Definition TRADE SHOW:
'An exhibition/event at which businesses in a particular industry promote their products and services' (Dictionary)
Download a free checklist for your next show here: https://annika-bowhay-marketing.co.uk/#tradeshowslist
Listen and subscribe to my podcast here: https://www.showupstandout.co.uk/
Time stamped show notes:
[1.46] Definition Trade Show
[6.00] Reasons to exhibit at a trade show
[7.50] Benefits of online and hybrid events
Connect with me and let me know what trade show and event related topics you would like to listen to!
https://annika-bowhay-marketing.co.uk/
https://www.linkedin.com/in/ann-kathrin-bowhay/
https://twitter.com/AnnikaBowhay