
Episode 28 | Stop Chasing Cold Leads: Warm Up Your Audience with Custom Meta Ads (for Mortgage Pros)
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🔥 Stop Chasing Cold Leads: Warm Up Your Audience with Custom Meta Ads (for Mortgage Pros)
Tired of chasing cold leads and getting ghosted? This episode is going to change the way you think about lead gen forever.
We’re talking about custom audience ads - one of the most powerful, underused strategies in mortgage marketing. Instead of hoping for new cold traffic, learn how to warm up the people who already know you. Think past clients, leads that didn’t convert, local agents, and even your own email list.
These people don’t need to be convinced.
They just need to be reminded.
Inside this episode, I’m walking you through:
✔️ What custom audiences are (and why they work)
✔️ How to upload your own warm list into Meta
✔️ What kind of content works best for warming up leads
✔️ Why this strategy builds trust without feeling pushy
✔️ How loan officers and agents can use this for referrals & retention
📲 Show up with strategy. Stay visible. Convert warmer.
👇 DOWNLOAD THE FREE META AD GUIDE
💥 https://FullyAlignedLinks.com/metaguide
📌 Don’t waste another month shouting into the void. Let your warmest leads see you—daily.
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🔗 Useful Links:
👉 Download the FREE Meta Ad Guide: https://FullyAlignedLinks.com/metaguide
👉 Follow me on Instagram: @FullyAlignedMarketing
👉 Work with me / book a strategy call: FullyAlignedMarketing.com
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🎙️ About the Podcast:
This show helps loan officers stop feeling invisible and start using simple, effective marketing strategies to grow their visibility, generate referrals, and build a business that actually works for them. Fast episodes. Clear action steps. No fluff.
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Company Name: Chelsea Gardner Marketing
Host: Chelsea Gardner
Podcast Name: Align Your Marketing
Podcast URL: https://www.alignyourmarketing.com/
Podcast Description:
If you’re a business owner looking to simplify your social media and marketing strategies, this podcast is for you. Each week, we bring you actionable tips, practical strategies, and creative ideas to help you stay consistent, visible, and aligned with your business goals. Whether you’re navigating content creation, tackling social media trends, or exploring tools like Canva and ChatGPT, you’ll find the insights you need to succeed—without the overwhelm.
Sponsor Name: Chelsea Gardner Marketing
Sponsor URL: https://chelseagardner.com/
Contact Number: 252.341.8585
Address: Dade City, Florida, United States
Social Media Links:
- Facebook: http://www.facebook.com/thechelseagardner
- Instagram: https://www.instagram.com/thechelseagardner
- LinkedIn: https://www.linkedin.com/in/thechelseagardner/
- YouTube: https://www.youtube.com/@thechelseagardner
Hashtags:
#ChelseaGardnerMarketing
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