
Episode 3: You Can't Help Everyone & Why You Need To Charge More
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Welcome to The Marketing Journal - Episode 3: Where “Helping Everyone” Gets a Reality Check!
Ever wonder why your dream of helping “everybody” is secretly sabotaging your service business? Strap in with Drew Donaldson (our hilarious, off-beat, and ever-charismatic host) as he unpacks the juiciest lessons from the frontline of entrepreneurship.
This episode serves up Drew’s signature humor and real talk, from dog walkers to business coaches, alongside mouthwatering tales of steakhouse adventures (and a tragic love story featuring a Jigger Shop sundae). Drew’s big message? Stop chasing quantity. Double-down on quality, nail client retention, and watch your impact (and business) take off like a rocket fueled by return customers and referrals.
You’ll learn why true growth comes from raving fans—not casting a net for every wallet and wishful thinker out there—and why sometimes, you just can’t help everybody (and that’s okay!). Plus, enjoy practical nuggets on pricing, cost per acquisition, and why it’s criminal to ignore your own time as a real business expense.
Perfect for coaches, service providers, and knowledge workers itching to make a meaningful dent (without burning out), this is your dose of tough love, inspiration, and business wisdom—all wrapped in Drew’s irresistible charm.
Ready to trade “everyone” for your *right* someone? Smash that play button, subscribe, and let’s make your service truly unforgettable.
Don’t forget to share, like, and leave a comment with your burning questions or episode requests—the next topic could be yours!
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