Episode: 4 Profit: The Only Metric That Really Matters
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Episode: 4 Profit: The Only Metric That Really Matters
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Most eCommerce store owners, in the name of scaling run behind ROAS, CAC, MER forgetting the key metric: PROFIT- that ensure they stay in business.
In this episode of Beyond the Cart: my guest Carla Penn Kahn of ProfitPeak and I delve deep in to:
- Contribution margin
- How to measure paid ads, inventory
- How sales & seasonality can impact contribution margin
This is one episode you wouldn't want to miss.
Getting those numbers right especially in the current economic scenario are more critical than ever.
Connect with Carla LinkedIn
Connect with Veena (Host of the show) LinkedIn
Sponsored by our eCommerce growth agency: https://www.digitalstreetau.com/
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