The Marketing Journal Podcast - Episode 4: The Price Is Right (Or Is It?)

Ready for a reality check—served with a side of entrepreneurial wisdom and a dash of hot dog stand economics? In this episode, Drew Donaldson powers through his third recording of the day (before most of us have had our second cup of coffee) and gets real about, you guessed it… PRICING.

Does your inner voice whisper, “I can’t possibly charge THAT much”? Ever find yourself stuck in the “just take what you can get” rut? Drew’s here to drag those self-doubts out into the daylight. Packed with unexpectedly hilarious metaphors (did someone say $10 hot dogs and speedy, not-so-chit-chatty hairstylists?), this episode cuts through ego, math-avoidance, and awkward price conversations.

Drew lays out:

• Why business owners chronically undervalue themselves (spoiler: your customers don’t see the magic trick behind your services)
• The *only* math you really can’t ignore—what it actually takes to keep your business (and your lights) on
• What to do when your client roster is maxed out but your bank account isn’t
• How to raise prices without losing your shirt (or your best clients)
• Shameless (yet genius) negotiating strategies that turn referrals into currency
• And, most importantly, how to drown out the naysayers with cold, hard numbers

It’s honest, it’s practical, and it's peppered with Drew’s signature charm and a warm parental nod to his daughter (because every hustle deserves a legacy).

Whether you’re a dog walker, hair stylist, hot dog stand hero, or the next great coaching guru, this episode is for any entrepreneur who needs some straight talk about numbers—and a little motivational kick in the pants.

Listen, laugh, and level up your business pricing mindset—before your bills remind you why you should’ve done it sooner.

Subscribe now and join the movement of small business owners charging what they're *actually* worth!

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