Episode 6: Including Customers & Users in the Design Process
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Episode 6: Including Customers & Users in the Design Process
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When it comes to SaaS products, is it better to get product feedback from key decision makers or should feedback always originate from end users? In our final episode of season 1, we explore the different context and content of these conversations. We talk about how asking key questions about specific types of complexity can help orient the team to get to the real problems. We also chat about how top of mind pain points can vary based on organizational role, so it's important to know how these transactional and relational pain points feed insights that can lead to better product design.
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