SummaryIn this episode of Franchise Focus, Laura Blackmore interviews Clay McKee, Vice President of Franchise Development at Home Helpers. They discuss the unique position of Home Helpers in the home care industry, the importance of marketing strategies, and the qualities that make a successful franchise owner. Clay shares insights on the investment and onboarding process for franchisees, the support and training provided, and the growing demand for in-home care services. The conversation also touches on recruitment strategies and building referral networks for growth, as well as success stories and future opportunities in the franchise space.Takeaways• Home Helpers has over 360 franchises nationwide, making it a leader in home care.• The company has been ranked as the number one non-medical senior care company for five years.• Marketing in home care relies heavily on building relationships with healthcare professionals.• The CARE4 program aims to reduce hospital readmission rates through comprehensive home care.• Successful franchise owners need to be financially stable and committed to the business.• The investment for a Home Helpers franchise is around $130,000, including a $50,000 franchise fee.• Home Helpers expands its services beyond senior care to include new mothers and recuperative care clients.• The demand for in-home care is growing due to the aging population and preference for aging in place.• Veterans are a key focus for Home Helpers, with initiatives to support both clients and franchise owners.

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