#248 Marketing Strategy | Dave sits down with Jaleh Rezaei, founder and CEO of Mutiny, the personalization platform for B2B websites. Jaleh brings a unique blend of founder perspective and deep marketing expertise from her time building go-to-market teams at VMware, Gusto, and now Mutiny. She’s on a mission to help marketers ditch the spammy, scaled playbooks of the past and refocus on what really drives pipeline today: buyer experience.

Dave and Jaleh cover:

• Why the current use of AI is making marketing worse and how to use it to build better buying experiences instead
• What marketers get wrong about speed (hint: it’s not about doing more, it’s about doing what matters)
• The principles of simplifying your go-to-market strategy to cut through noise and align your team around real revenue results

Marketing is changing fast, but the teams who win will be the ones who prioritize real buyer experiences, move with speed, and stay aligned on what actually drives revenue. Jaleh breaks down how to make that shift before your strategy gets left behind.

Timestamps

• (00:00) - – Intro
• (02:21) - – Why AI Is Backfiring in B2B
• (04:56) - – Outbound Is Broken (Here’s the Data)
• (07:16) - – What Buyers Actually Want
• (09:41) - – Gimmicks Don’t Scale
• (11:11) - – How to Build Marketing That Lasts
• (12:36) - – Why Marketing Is Harder Today
• (14:11) - – AI Efficiency vs. Buyer Experience
• (15:41) - – The Right Way to Prioritize Speed
• (18:34) - – Strategy First, Then Speed
• (20:24) - – How to Test Big Ideas Fast
• (22:39) - – Borrowing the YC Mindset
• (24:19) - – What Good Brand Marketing Looks Like
• (26:34) - – Best Brand Play: A Children’s Book?
• (28:19) - – What CEOs Really Want From Marketing
• (29:59) - – Simplifying Your Marketing Strategy
• (32:29) - – The Truth About Sales-Marketing Alignment
• (34:19) - – Common Execution Gaps That Hurt Revenue

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode is brought to you by Webflow.

If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway.

That’s why more teams are switching to Webflow.

Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place.

No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel.

It’s everything you need to turn your website into your most efficient, highest-performing channel.

Check it out at webflow.com/exitfive.

#247 Lead Nurturing | In this episode, Danielle is joined by Samar Owais, founder of Emails Done Right; Sheri Otto, CEO of Growth Lane Strategies; and Sofia Silva, Marketing Manager at Reachdesk.

These three email experts came together for a live roast of real B2B lead nurture emails, submitted by marketers from the Exit Five community. You’ll hear the good, the bad, and the fixable, with practical insights on how to improve your own nurture sequences.

Danielle, Samar, Sheri, and Sofia cover:

• The most common lead nurture mistakes B2B marketers make (and how to fix them)
• Why every email should be treated as a conversation, not just a campaign
• How to write nurture emails that create connection, not clicks for clicks’ sake

If you're building (or rebuilding) your nurture strategy, this one’s packed with real examples and expert feedback to guide your next send.

Timestamps

• (00:00) - – Intro: Welcome to the Lead Nurture Roast
• (02:39) - – Meet the Experts: Samar, Sheri, and Sofia
• (06:36) - – What Is **Lead Nurturing, Really?
• (09:29) - – The Problem with “We” Language in Emails
• (11:51) - – The Biggest Mistakes B2B Marketers Make
• (14:16) - – Why AI Isn’t Your Copywriter
• (16:11) - – Teardown #1: Subject Line Gone Wrong
• (20:41) - – How to Build a Nurture Sequence Around a Whitepaper
• (23:21) - – CTA Overload and Why It Kills Clicks
• (28:23) - – Teardown #2: Great Open Rate, Low Engagement
• (32:17) - – The One-CTA Rule (And Why It Matters)
• (34:59) - – Structuring Long Emails for Skimmability
• (37:31) - – Teardown #3: Cold Lead, Wrong Email
• (40:04) - – Re-Engagement Emails That Actually Work
• (42:54) - – Use Social Proof Instead of Product Pitches
• (44:34) - – Teardown #4: The Overloaded Onboarding Email
• (47:29) - – What’s a “Micro Conversion” in SaaS Email?
• (52:04) - – Time-to-Value and the First Action That Matters
• (54:19) - – This Email Is... a Whole Sequence in One
• (56:39) - – Teardown #5: Trust Email or Generic Spam?
• (59:34) - – Why Specificity Beats Industry Buzzwords
• (01:01:49) - – Final Scores and Wrap-Up

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode is brought to you by Webflow.

If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway.

That’s why more teams are switching to Webflow.

Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place.

No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel.

It’s everything you need to turn your website into your most efficient, highest-performing channel.

Check it out at webflow.com/exitfive.

#246 Sales Alignment | Danielle welcomes Talya Heller, founder of Down to a T, a B2B consultancy helping marketers turn competitive positioning into high-impact sales assets. With experience in engineering, product management, and product marketing, Talya knows how to bridge the gap between what marketing builds and what sales actually uses.

Together they unpack:

• Why most sales decks and battle cards go unused and what to build instead
• How to enable your champion to sell internally with confidence
• Simple frameworks for mapping competitive positioning that teams will actually use

Talya also breaks down how she researches, builds, and delivers assets that align sales, marketing, and product, all rooted in buyer empathy.

Timestamps

• (00:00) - – Intro & Talya’s background
• (02:11) - – From engineering to B2B marketing
• (08:56) - – What is buyer enablement?
• (11:11) - – Why deals stall after vendor selection
• (13:26) - – The problem with sales decks
• (15:56) - – Why battle cards don’t work
• (18:11) - – Talya’s competitive positioning map
• (24:19) - – Grouping competitors by approach
• (26:49) - – Market maps for sales
• (28:49) - – Where to get the best insights
• (31:19) - – New formats for enablement
• (33:34) - – Why context matters
• (35:19) - – Empathy for your sales team
• (37:04) - – Closing thoughts on empathy
• (38:09) - – Where to find Talya online

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode is brought to you by Webflow.

If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway.

That’s why more teams are switching to Webflow.

Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place.

No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel.

It’s everything you need to turn your website into your most efficient, highest-performing channel.

Check it out at webflow.com/exitfive.