Send us a text

What if the internet as we know it is quietly ruled by one company?

Ari Paparo, ad tech insider and author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, joins FUTUREPROOF. to expose how Google quietly cornered the online ad market—and what that means for journalism, business, and democracy.

We dig into auction rigging, publisher exploitation, antitrust litigation, and whether anyone can really compete with Google in digital advertising. If you care about the business model of the internet, this episode is essential listening.

Topics Discussed:

• How Google consolidated power in digital advertising
• The myth of platform neutrality
• What publishers lost—and what they’re trying to win back
• Key moments that shaped Google’s ad empire
• Why the DOJ’s antitrust case matters more than you think
• How Google’s dominance affects the future of journalism

Resources:

• Yield by Ari Paparo (Amplify, 2025)
• Follow Ari at marketecture.tv

Send us a text

In a world driven by data, Kevin Perlmutter argues that the most powerful force in marketing isn’t logic—it’s emotion. Kevin is the founder of Limbic Brand Evolution and author of Brand Desire: Spark Customer Interest Using Emotional Insights, a guide to building emotionally intelligent brand strategies that connect, convert, and last.

We explore why emotional intelligence is the most underused tool in a marketer’s toolkit, how neuroscience is reshaping brand research, and what leaders must do to future-proof their relevance in a noisy world.

Topics Discussed:

• Why emotional intelligence drives brand relevance
• The Limbic Sparks® method for identifying emotional drivers
• How brands can differentiate through feeling—not just function
• Common mistakes that kill brand desire
• The neuroscience behind consumer behavior and loyalty
• How to evolve your brand without losing your soul
• Lessons from emotionally smart brands
• Why “making people care” is the most future-proof strategy of all

Resources:

• Brand Desire by Kevin Perlmutter
• Learn more about Kevin's work

Send us a text

Even the most experienced leaders have one thing in common: they’re not seeing the full picture. In this episode, psychologist, executive coach, and former CEO Martin Dubin joins FUTUREPROOF. to talk about the hidden habits and patterns that quietly derail careers and businesses.

Drawing from his new book Blindspotting, Martin reveals the six types of leadership blindspots, why your greatest strength might be your biggest liability, and how to stop projecting old patterns onto new problems. Whether you’re leading a Fortune 500 team or trying to level up personally, this conversation is about developing the awareness you didn’t know you needed.

Topics Discussed:

• The six most common leadership blindspots—and how to identify them
• Why high performers often stumble at the top
• The danger of “overused strengths” and unchecked habits
• How your identity and internal stories shape your leadership lens
• What leaders can learn from therapists (and vice versa)
• How to create a feedback loop that doesn’t sugarcoat reality
• What only CEOs can—and should—do
• Practical tools for improving self-awareness without getting stuck in self-doubt

Resources:

• Blindspotting: How to See What’s Holding You Back as a Leader
• MartinDubin.com