Andrew, founder of Tulip Valley Farms—a vibrant, immersive flower farm in the heart of Washington’s Skagit Valley. But Andrew’s path to farming is anything but traditional. From his early career as a U.S. Air Force intelligence officer to high-level roles at tech giants Amazon and Expedia, he’s built a career defined by bold pivots, community commitment, and strategic vision.

Raised in Mount Vernon, Andrew returned home after years in the corporate world to invest in his roots—literally. With a law degree, MBA, and master’s in organizational leadership, he leveraged his diverse background to launch Tulip Valley Farms, a business now recognized nationally for its experiential approach to floriculture and farm tourism.

He opens up about being colorblind and how he and his wife Holly—Tulip Valley’s self-appointed Chief Color Officer—have made it work. We also dive into the challenges of entrepreneurship, including his removal as CEO from a previous tulip venture and how that setback ignited the vision for something even greater.

Andrew shares how Tulip Valley Farms blends agriculture, innovation, and storytelling to create authentic farm experiences—from U-pick tulip fields to hands-on events. With features in national media and honors from the World Tulip Summit, his farm is not just beautiful—it’s a blueprint for how agritourism can inspire, educate, and thrive.

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We dig into how Vytelle is changing the game in cattle production. Founded in 2015, Vytelle has grown into a global force in genetic improvement, recently being ranked as the #392 fastest-growing tech company in North America by Deloitte.

We begin by breaking down the basics of in-vitro fertilization (IVF) and why hormone-free IVF offers cattle producers a more natural, lower-stress, and scalable alternative to traditional embryo programs. Through Vytelle ADVANCE, producers can collect eggs weekly—even from pregnant cows—leading to shorter generation intervals and more rapid genetic gain.

Next, we explore Vytelle INSIGHT, a powerful AI-powered platform that turns data into genetic decisions. Combined with Vytelle SENSE—their real-time feed intake and in-pen weight tracking system—INSIGHT helps identify the top-performing animals and guides smart, targeted mating decisions.

You’ll hear real-world stories from feedlots and seedstock operations using Vytelle to identify elite cattle, boost feed efficiency, and drive profitability. Whether you raise show cattle, run a dairy, or manage a cow-calf operation, Vytelle’s tools deliver practical advantages that make a difference.

We also discuss how these technologies are shaping the future of livestock genetics—making it more predictive, efficient, and sustainable. This is an episode for anyone looking to do more with less and take the guesswork out of herd improvement.

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Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

Website: www.Farm4Profit.com

Shareable episode link: https://intro-to-farm4profit.simplecast.com

Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

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Brian Hefty, a name synonymous with practical, farmer-first agronomic education. As co-host of Ag PhD TV and Radio, Brian shares what it’s like to grow up on a livestock and crop farm, learn from his father’s teachings, and eventually build one of the most respected agronomy platforms in agriculture alongside his brother Darren.

We discuss how the Hefty Seed Company has grown to 50 locations across 12 states, making it the 7th largest crop protection retailer and 11th largest seed dealer in the country. Brian shares what it means to focus on ROI—not just cost—and why pulling more soil samples may be one of the biggest untapped opportunities in ag. He explains how trying new things, experimenting on-farm, and remaining a lifelong learner are key to long-term profitability.

Brian also talks about his book, 100 an Hour Jobs: Lessons from Dad, and how early advice from his father shaped his outlook on time, value, and purpose. From his Christian faith to his family life, Brian brings authenticity to both his work and words.

We get a sneak peek into upcoming events like Ag PhD Field Day (July 31) and Cultivate 2025 in Fargo, both designed to bring growers together to learn, network, and find new solutions. Plus, we explore how Ag PhD is expanding its reach through platforms like AcresTV, social media, and podcasts—helping farmers stay informed no matter where they are.

Want Farm4Profit Merch? Custom order your favorite items today!

https://farmfocused.com/farm-4profit/

Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

Website: www.Farm4Profit.com

Shareable episode link: https://intro-to-farm4profit.simplecast.com

Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

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