Farming is entrepreneurship at its most extreme 🚜 | Meagan Kaiser (US Soy Board) Podcast Por arte de portada

Farming is entrepreneurship at its most extreme 🚜 | Meagan Kaiser (US Soy Board)

Farming is entrepreneurship at its most extreme 🚜 | Meagan Kaiser (US Soy Board)

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 📺 Watch now on Substack or YouTube | 🎧 Listen on Spotify or Apple Podcasts— Millennial Masters is sponsored by Jolt ⚡️ The UK’s top web hosting serviceI met Meagan Kaiser at Sustainability Week in London back in March, where she spoke about global trade, soy innovation, and the future of sustainable agriculture. I knew instantly I wanted to continue the conversation, but this time, for Millennial Masters.Meagan is a fifth-generation farmer, a trained soil scientist, and a board member at the US Soy Board. She runs a soil lab with global clients, helps manage her family’s Missouri farm, and plays a national role in shaping the future of US agriculture.This conversation gets into the gritty reality behind farming: the risk, the volatility, the margins, and why it demands the mindset of a founder and the precision of a scientist.🔗 Find Meagan on LinkedInTakeaways from Meagan’s episode1️⃣ Farming is a high-stakes businessMargins are thin, markets are chaotic, and the risks are real. Meagan puts it simply: every year, they could go out of business. It’s founder energy, but with tractors.2️⃣ Soil science drives ROIMeagan’s lab treats soil like a business asset. Every nutrient imbalance is a yield leak. Precision testing and nutrient mapping lead to smarter decisions and stronger returns.3️⃣ Tech adoption is a survival skillFrom GPS-guided planters to sensors that spot and spray single weeds, today’s farms are testing and scaling faster than most startups. If you’re not innovating, you’re falling behind.4️⃣ Volatility beats routineThere’s no fixed price, no fixed output, no guaranteed outcome. Everything, from fertiliser costs to soy demand, can shift overnight. It’s a constant game of scenario planning and gut calls.5️⃣ Sustainability scales when it makes business senseBiodiesel fuels their tractors. Cover crops build resilience. Smart input management protects margins and soil. Meagan’s approach shows how sustainability isn’t a side mission — it’s baked into the operating model.In this episode we cover:00:00 Introduction to Meagan Kaiser02:28 The Journey into Agriculture and Soil Science06:47 Entrepreneurship in Farming: The Reality of Generational Farms10:55 Understanding Soil Science: The Foundation of Crop Production15:36 Innovations in Agriculture: Technology and Efficiency18:37 The Role of the United Soybean Board in Agriculture22:10 Navigating the Global Commodities Market25:56 Sustainability in Soy Production: Practices and Impact28:52 Global Trade and Its Impact on Agriculture30:27 Building Sustainable Practices in Agriculture33:43 Understanding GMOs and Consumer Choices38:38 Nutrient Cycling and Food Waste41:52 Innovations in Biodegradable Plastics44:11 The Intersection of Big Agriculture and Sustainability46:48 Embracing Technology for Future Farming47:49 Encouraging Diversity in Agriculture50:26 The Importance of Mentorship in Farming52:48 Balancing Family and Farming ResponsibilitiesSubscribe to Millennial Masters for weekly episodes and features in your inbox. Get full access to Millennial Masters at millennialmasters.net/subscribe
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