In this episode of the Female Empowered Podcast, host Christa Gurka addresses a challenge many wellness entrepreneurs face: a summer marketing slump. July, in particular, can feel slow - with fewer leads, lower engagement, and conversions that seem to stall. But before you scrap your strategy entirely, Christa explains why a full overhaul may not be necessary.

Instead, she encourages business owners to diagnose before they pivot. Using data to compare current performance to the same period last year - not to your best months - can offer clarity. Christa shares her own approach to identifying and solving seasonal slowdowns, along with practical tips to maintain visibility, nurture leads, and create flexible offers that speak to what clients need right now.

If your marketing feels off-track this summer, this episode will help you realign, refine, and refocus your efforts without the overwhelm.

Some of the key takeaways from this episode include:

• A July slowdown is normal - don’t panic
• Use year-over-year comparisons, not just peak month benchmarks
• Tailor summer offers to meet your audience where they are
• Stay consistent with messaging and lead nurturing
• Marketing is a skill that improves with intentional effort

Want personalized support in refining your marketing? Reach out to Christa or book your call today.

→ Book a free 15-minute discovery call: www.christagurka.com/discovery
→ Follow Christa on Instagram for more insights: @christagurka
→ Explore mentorship opportunities:
• High-Ticket Inner Circle Membership
• Monthly Membership: $99/month – Learn more here

In this powerful and validating episode, host Christa Gurka dives into a topic many business owners feel but rarely name: the invisible emotional labor that comes with leadership. From managing team morale to handling client dissatisfaction, making decisions, and being the emotional safety net for everyone - women business owners often carry an unseen weight that leads to burnout, resentment, and stress.

Christa shares her own experiences and offers a compassionate but practical framework for recognizing and addressing this emotional toll. She reminds listeners that while empathy is important, business owners are not responsible for everyone’s feelings. Instead, their role is to lead with clarity, set firm boundaries, and build systems that support the business - and themselves.

If you've ever felt emotionally exhausted from "holding it all together," this episode will help you name that weight, release what isn't yours to carry, and take steps toward more sustainable leadership.

Key Takeaways:

• You’re not responsible for your team or clients’ emotional responses
• Leaders who over-function unintentionally create under-functioning teams
• Clear expectations and strong systems reduce decision fatigue
• Delegation is not a luxury—it’s essential
• Seek emotional support from coaches, therapists, or peer masterminds

Ready to lighten your emotional load and grow your business with more support? Learn more about Christa’s mentorship programs at www.christagurka.com and follow Christa on Instagram @christagurka and DM her if this episode resonated with you.

Know someone who needs to hear this? Share the episode with a fellow business owner.

In this candid and insightful episode, host Christa Gurka tackles a topic that’s often misunderstood in the fitness and wellness space: accountability. Speaking directly to both business owners and employees, Christa breaks down what accountability really means—and why it’s a necessary ingredient for a thriving, sustainable business.

She shares her perspective as a long-time business owner and leader, explaining how clear expectations, consistent follow-through, and performance-based compensation are essential to running a financially healthy operation. Christa also busts the myth that studio or clinic owners are "rolling in money," offering a transparent look into the realities of profit margins, payroll costs, and what it actually takes to keep the lights on.

If you’ve ever struggled with setting boundaries as a business owner—or if you’re a team member wondering why your boss is “so strict” about policies—this episode will help you reframe the conversation around leadership, ownership, and responsibility.

Key Takeaways:

• Accountability is about ownership, not control—it’s following through on the job you agreed to do
• Raises and extra compensation should reflect exceptional performance, not just tenure or attendance
• Most small business owners aren’t making large profits—they’re often the last to get paid
• Time off, even unpaid, affects the entire team and business operations
• Owners want to support their team but must also ensure the business stays financially healthy

If this episode resonated with you, share it with your team or fellow business owners who could benefit from the conversation.

Want more leadership and business development support? Follow Christa on Instagram @christagurka.