In this episode, we explore the powerful intersection of technology and student success with Mark Barden of CourseKey. Mark shares how real-time data and automation are reshaping the student journey—from classroom engagement to retention strategies. Together, we dig into how Gen Z’s digital expectations are influencing everything from campus communication to academic behavior, and why modern institutions need to rethink their approach to personalization, nudges, and the student experience.

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In this special episode, StudentBridge CEO Jonathan Clues sits down with four esteemed marketing professors—Dr. Jen Riley, Dr. Amy Watson, Dr. Kate Scott, and Dr. Mona Bryant—to explore the growing challenges facing higher education today.

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How do prospective students actually search for colleges online? In this episode of Filling Seats, we explore how students navigate university websites, why many never click on the official .edu page, and how institutions can optimize their digital presence.

Key Topics Covered:

• The role of Google search and brand queries in the college selection process
• Why 8 out of 10 students don’t click on a university’s website first
• The importance of digital reputation across Wikipedia, review sites, and social media
• How AI-driven search results are changing the way students gather information
• Practical SEO and content strategies to improve visibility and engagement

With students spending hours online researching their options, universities need a strong digital strategy to stand out. Listen in for expert insights on how to optimize your institution’s online presence and make it easier for students to find the right information.

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