In this episode of the Fitness + Technology Podcast, Bryan O’Rourke welcomes Pariskshit Dutt & Jackson Powell to the show. They are the founders of Fittest, a hardware-free heart rate tracking platform designed to help gyms boost member engagement, drive accountability, and increase retention. By seamlessly integrating with wearables, Fittest provides real-time in-studio and at-home tracking, gamification, and performance insights without the cost or hassle of additional hardware. Today, the two join Bryan to talk about their startup business and the challenges with data wearable technology.

One Powerful Quote:

18:13: “The barriers to entry have never been lower.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:47: Bryan asks Pariskshit & Jackson their general thoughts on wearables.

7:36: Pariskshit & Jackson talk about creating better user experiences.

9:38: Bryan articulates on the innovator’s dilemma; Pariskshit gives his feedback.

12:48: Pariskshit & Jackson speak on the idea behind fittestapp and its feature sets.

18:00: Pariskshit imparts his pearls of wisdom to the listeners.

Bullet List of Resources:

https://www.fittestapp.co.uk/

https://www.slideshare.net/slideshow/future-of-fitness-2025-bryan-k-o-rourke-pdf/273973112

Guest Contact Information:

https://www.linkedin.com/in/pdutt111/

https://www.linkedin.com/in/jackson-powell-0b7362207/

pd@fittestapp.co.uk

jackson@fittestapp.co.uk

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his presentation “The Future of Fitness” live from SIBEC. Bryan offers a bold and thought-provoking look at how industry leaders can thrive amid rapid transformation. From navigating global micro and macro trends to redefining leadership, marketing, and digital strategy, this talk explores what it takes to succeed in today’s evolving fitness landscape.

You’ll hear his insights on the rise of recovery and luxury experiences, the shifting role of human capital, the obsolescence of traditional SAAS platforms, and the growing demand for personalization in an “impatience economy.”

To view the slideshow, visit: https://www.slideshare.net/slideshow/future-of-fitness-2025-sibec-2025-talk/279416288

One Powerful Quote:

5:50: “The challenge is how do you see the future, execute the present, and migrate through that gap?”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

1:50: Bryan opens his presentation with speaking on navigating global micro and macro trends.

8:13: Bryan articulates on why courage and leadership are the greatest elixirs for organizations.

9:43: Bryan covers why clarity is power to serving customer beliefs.

16:34: Bryan highlights the trends in experiences around recovery and luxury.

20:17: Bryan goes into human capital structures.

22:24: Bryan talks about digital fitness and the obsolescence of SAAS club management systems.

24:52: Bryan touches upon the consolidation of the industry and new technologies.

30:24: Bryan elaborates on personalization as it relates to the cost of hesitation and the impatience economy.

33:12: Bryan wraps up his presentation by sharing the new age of marketing.

35:27: Bryan recaps his presentation.

Bullet List of Resources:

https://www.sibecevents.com/

Guest Contact Information:

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his webinar with Hilary McGuckin and Sarah Harris from Keepme.ai as they explore how the modern fitness sales funnel is evolving—and what that means for fitness operators, marketers, and tech providers alike. In their conversations, they unpack:

• The biggest challenges fitness businesses face today with consumer acquisition and retention.
• Surprising insights from Keepme’s latest research on changing consumer behaviors.
• How AI, personalization, and automation can reshape the funnel.
• Real-world success stories and future-proof strategies you can apply now.

Whether you’re a gym owner, supplier, or fit tech innovator, this discussion is packed with insights to help you stay ahead in a fast-changing landscape.

To view the slideshow, visit: https://www.slideshare.net/slideshow/the-sales-funnel-consumer-behaviors-challenges-opportunities/278835947

One Powerful Quote:

6:56: “Humanize and futurize simultaneously.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:21: Bryan opens the webinar with Hilary and Sarah discussing the landscape.

7:38: Sarah and Hilary discuss the key challenges, opportunities, and pain points a part of the modern sales journey.

11:28: Sarah and Hilary share their findings on changing consumer behaviors.

16:09: Sarah and Hilary speak on the top of the sales funnel as a result of changing consumer behaviors.

19:47: Sarah and Hilary speak on technology and automation for successful future-proof strategy. Bryan gives his feedback.

25:23: Sarah and Hilary talk about real-world success stories.

28:05: Bryan inquires with Sarah and Hilary on the gap in adoption between competitors.

30:39: Bryan asks Sarah and Hilary on their future predictions.

38:01: Sarah and Hilary respond to the key friction point to operations adopting these tools.

40:35: Sarah and Hilary respond to first engagement with a new client.

42:56: The three answer a question on community based and hyper-localized marketing assets for individual locations.

Bullet List of Resources:

https://www.keepme.ai/

Guest Contact Information:

https://www.linkedin.com/in/hmcguckin/

https://x.com/McguckinHi67189

https://www.linkedin.com/in/sarahharris33/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163