We dive behind the scenes of "Follow the Feeling: Brand Building in a Noisy World" by Kai D Wright, offering a backstage pass to the Preface and Introduction.

In this episode, we unpack:

• Surprising research from Bill Gross of Idealab reveals timing is more important than team or idea for startup success
• Only half of Fortune 500 companies survive over time, highlighting the vulnerability of even established brands
• Today's business landscape is increasingly social, data-driven, experiential, and digitally enabled
• The LAVEC framework (Lexicon triggers, Audio cues, Visual stimuli, Experience drivers, and Cultural connections) provides a system for creating emotional brand connections
• Humans are "feeling machines that think" and emotions drive our decisions more than rational thought
• Brands like SoulCycle, Airbnb, Disney, and Gatorade have successfully embedded positive emotions in their DNA
• Assess what feeling your brand currently triggers and what feeling you want it to evoke
• Evaluate your brand across the five LAVEC territories to identify strengths and areas for improvement

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Produced by Kai D. Wright. Follow Kai on LinkedIn.

Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.

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