Founders Podcast Por David Senra arte de portada

Founders
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 Learn from history's greatest entrepreneurs. Every week I read a biography of an entrepreneur and find ideas you can use in your work. This quote explains why: "There are thousands of years of history in which lots and lots of very smart people worked very hard and ran all types of experiments on how to create new businesses, invent new technology, new ways to manage etc. They ran these experiments throughout their entire lives. At some point, somebody put these lessons down in a book. For very little money and a few hours of time, you can learn from someone’s accumulated experience. There is so much more to learn from the past than we often realize. You could productively spend your time reading experiences of great people who have come before and you learn every time." —Marc Andreessen Economía Gestión y Liderazgo Liderazgo Mundial
Episodios
  • #393 The Marketing Genius of the Michelin Brothers

    #393 The Marketing Genius of the Michelin Brothers
    Jul 3 2025
    Your family asks you to take over a failing factory in a remote part of France. This “family business” comes with a stack of unpaid bills, a small team of workers who haven’t been paid in months, and a banker refusing to extend any more credit. You cut every unprofitable product and go all in on making rubber tires. You have no experience and don’t know a single thing about rubber manufacturing. You have a genius insight that selling tires is a waste of time and instead you should create the conditions for your product’s success. You organize the entire company around this core loop: encourage more driving → which leads to more movement → more movement leads to more wear → more wear leads to more tire sales. A simple and beautiful organizing principle emerges: a tire company will prosper if people travel more, so let’s help them do that. You make promiscuous use of the press. You write columns advertising the joys of the new activity of driving. You draw the maps, create the routes, and build thousands of road signs across France. All for free. Why? Because better signage means longer trips, more driving, and more tires sold. You publish the Michelin Guide — a free travel book with locations of hotels, restaurants, mechanics, and sites to see. You create the Michelin stars which become the global gold standard in fine dining and help people travel far for great food. You stimulate demand through spectacle. You sponsor races, airshows, and contests with cash prizes. You make smart bets early so by the time cars appear in large numbers you already own the roads. You create the most successful company mascot of all time and create a family dynasty that lasts 100 years. You're not one person, but two. André and Édouard Michelin, two brothers and one of the greatest cofounder teams in history. This episode is what I learned from reading Michelin: A Century of Secrets by Alain Germain and The Michelin Men: Driving an Empire by Herbert Lottman. ------ Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money. ----- Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off. ----- Join my free email newsletter to get my top 10 highlights from every book ----
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    55 m
  • #392 Michele Ferrero and His $40 Billion Privately Owned Chocolate Empire

    #392 Michele Ferrero and His $40 Billion Privately Owned Chocolate Empire
    Jun 23 2025
    You take over the family pastry shop and transform it into one of the most valuable privately held businesses in the world. Your father dies young. Your uncle does too. Everyone is relying on you and this keeps you up at night. You insist on differentiation and refuse to make me too products. You obsess over quality. You run tens of thousands of experiments. The products you invent will sell successfully for decades. You shroud your entire operation in secrecy. You study your competitors but never tell them what you’re doing. You go to great — almost absurd — lengths to control everything about your business. You have no outside shareholders and no debt. You commute by helicopter so you can perform quality control in person. You insist on constant customer contact and invent new ways to collect information from the customers you obsess over. You build your own machines, control all of your raw materials, and invest so heavily in distribution and logistics that you own the largest private fleet of vehicles in Italy, second only to the Italian army. You love your business and don’t want to spend time doing anything else. When you propose to your wife you tell her that she is marrying a man who will always talk to her about chocolate. You believe creating wealth is a moral duty. You are Michele Ferrero. This episode is what I learned from reading Michele Ferrero by Salvatore Giannella. ---- Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money. ----- Join my free email newsletter to get my top 10 highlights from every book ---- Episode highlights: We create mythical products that create markets. If a market is interesting, we must become the leader. The product is put at the center of everything. All of the company's activities must revolve around it. He would repeat: If you want to go bankrupt just listen to everybody. He insisted that all shares remain in the family. He never wanted to have to justify his choices to anyone. He insisted on continuous innovation, the refusal of repetition of the already known, the search for new paths, and the opening of new horizons by differentiating from others. One of his favorite metaphors: A good entrepreneur must be like a good skeet shooter: hitting the target by aiming not at the launch station, but further ahead—always with a long-term vision. Control everything you can – ingredients, process, technology – to safeguard quality and trade secrets. For me work is a spiritual necessity. I was accustomed to it from a young age and couldn't do without it. Focus on making well-crafted, high-quality products, and the rest will follow. I was able to do all this because of being a family business. This allowed us to grow calmly, to have long term plans, to know how to wait, and to not be caught up in the frenzy of the daily ups and downs. Mrs. Valeria (the name he gave to his customers) is the mistress of it all, the CEO, the one who can decide your success or your demise, the one you have to respect, never betray, and understand completely. He said that doing good for others is doing good for oneself. Michele Ferrero seemed to possess a genuine, childlike passion for bringing joy through his creations. He couldn’t resist spending time in the laboratory, dreaming up new delights. He was known to work through Sundays and even overnight, feverishly experimenting to perfect a flavor or texture. Our identity is based on our independence. If we had shareholders they would ask us to increase turnover. But it takes time to make a good product. Many of the machines were invented and built in-house by Ferrero’s own engineering department. Ferrero pursued perfection with monastic devotion.
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    55 m
  • #391 Jimmy Iovine

    #391 Jimmy Iovine
    Jun 13 2025
    You grow up in a rough neighborhood in Brooklyn. You drop out of college. Your dad is your best friend but you don’t want to work the docks like him. You’re determined to “do something special.” You get a job sweeping the floor at recording studio. You get fired—twice. You’ll do anything to work in the music business, including working on Easter Sunday. That’s how you meet John Lennon. This is the day your life begins. You focus on being of service. You stay in the room and in the saddle. Bruce Springsteen teaches you what work ethic really means. You work with Tom Petty, Bono, Patti Smith, Stevie Nicks, and countless others. You’ll produce hundreds of songs. You get restless, start a family, and start a record company. You get advice from David Geffen. You figure out your edge is producing the producers. You work with the absolute best, hand them the keys, and tell them to drive. You’re a scrapper, you’re persistent, you use fear as a tailwind, you keep the main thing the main thing, you work all the time, you put 100% into whatever is in front of you. You’re described as fiercely competitive, insanely driven, and brilliant. You can never turn it off and you don’t understand why everyone else isn’t like that too. You start multiple companies, make billions of dollars, and tell the best stories when you go on podcasts after you retire. You are Jimmy Iovine. This episode is what I learned from rewatching the documentary The Defiant Ones and listening to these excellent interviews with Jimmy Iovine. ----- Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money. ----- Join my free email newsletter to get my top 10 highlights from every book
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    57 m
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My favourite podcast, keep grinding! You are helping a lot with your insights! I am thinking of subscribing to the notes too, the autobiographies really are better than any businessbook!

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