Tired of hitting a wall with your client-based business? You don’t have to build a course or start a membership to scale.

In this episode of Calm is the New KPI, host Susan Boles talks with Janet Alexandersson—an international licensing lawyer and founder of Piggy Bank Legal—about how licensing can become a powerful, margin-creating revenue stream for service-based business owners.

If you've ever wondered how to productize your existing client work without burning out or shifting your entire business model, this episode is your permission slip. Janet walks us through the practical, strategic, and protective aspects of licensing, and shares how this often-overlooked business lever can change how you earn, design, and rest.

What You’ll Learn

• What licensing actually is—and why it's not just for tech or big corporations
• The step-by-step process to start licensing your existing IP
• Common pitfalls to avoid in licensing deals (and how to protect yourself)
• Why pricing should reflect their value, not yours
• How licensing can support a hybrid model with clients and passive income

Learn More About Janet

• Piggy Bank Legal
• LinkedIn

Learn More About Susan

• Beyond Margins
• LinkedIn

• (00:00) - Introduction: The Struggles of High-Touch Client Work
• (01:21) - Exploring a New Revenue Stream: Licensing
• (02:16) - Understanding Licensing with Janet Alexander
• (05:35) - The Licensing Process: Step-by-Step
• (10:18) - Protecting Your Intellectual Property
• (19:58) - Real-World Licensing Examples
• (38:49) - Final Thoughts on Licensing and Business Design

Grab the Calm Service Design + Delivery Swipe File here