Episode Summary:

In this episode of Start. Scale. Exit., Ivan Galvez speaks with Bryan Wish, founder and CEO of ArcBound, about how personal branding and storytelling help founders and business leaders amplify their mission. Bryan shares his journey from grassroots community building to launching ArcBound, lessons from a near business collapse, and how authenticity is the foundation of lasting brand influence. You’ll also hear practical insights for SaaS founders on connecting product with story—and the dangers of chasing growth without sustainable foundations.

Key Takeaways:

• Why brand is more than visuals—it’s how you show up every day
• The importance of aligning business with personal values and story
• Bryan’s biggest mistake and what he learned from scaling too fast
• Actionable advice for SaaS founders on branding and storytelling
• The critical role of self-awareness and deep introspection in leadership

Golden Nugget:

“Brand is a marathon. Start from the inside out—not by chasing what you want others to see.”

Mentioned in the Episode:

• ArcBound
• Bryan’s book recommendation: Man’s Search for Meaning by Viktor Frankl
• Connect with Bryan Wish: LinkedIn

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Spotify | Apple Podcast

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