Did you know that Perry is known as the ‘Godfather of Tripwire funnels’? More importantly, what in the world are tripwire funnels?!

Join Perry Belcher and Emma Rainville in this episode where they unpack the legendary 'trip wire funnel' method that skyrocketed companies to success AND got Perry banned! …to this day! (well at least according to him)

Emma and Perry takes you back to Wild, Wild West days of marketing, as Perry relives the madness of selling 1.5 million credit card knives and why that same method still works. Enjoy priceless lessons on funnel building that come with irreverent laughs, as always.

Interested in building your own tripwire funnel? Well, we’ve got you an even better one: A GPT that will build out a tripwire funnel just for you! Go find that in our Tool Cage where you can find more exclusive marketing tools and resources FOR FREE!

(00:00) Introduction and Banter

(00:44) The $7 Funnel That Made Millions

(01:09) The Birth of the Trip Wire Funnel

(04:16) The Credit Card Knife Success Story

(06:41) Understanding Premiums and Bonuses

(14:12) Building the Perfect Funnel

(17:02) Common Mistakes in Trip Wire Funnels

(19:39) Optimizing Front-End Sales

(19:57) Shipping and Handling Metrics

(20:35) Newsletter and Trip Wire Strategy

(21:29) Pricing Strategies for Continuity Programs

(21:54) Gender Differences in Subscription Retention

(22:46) Monthly Box Programs Challenges

(23:04) Print vs. Digital Newsletters

(24:35) Lifetime Access and Merchant Challenges

(26:53) Using Quizzes for Better Conversions

(30:42) The Stability of Low-Cost Offers

(32:42) Building Effective Trip Wire GPTs

(35:15) Conclusion and Final Thoughts

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com/

Join the Ignite Mastermind - https://ignitemastermind.org/

Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Perry Belcher:

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