From Athlete to HealthTech CEO: How Rook is Revolutionizing Wearables in MedTech | Startup Story Podcast Por  arte de portada

From Athlete to HealthTech CEO: How Rook is Revolutionizing Wearables in MedTech | Startup Story

From Athlete to HealthTech CEO: How Rook is Revolutionizing Wearables in MedTech | Startup Story

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Discover how wearables are transforming healthcare. In this in-depth interview, we explore the inspiring journey of biomedical engineer and entrepreneur Marco, founder and CEO of Rook. Learn how this HealthTech startup integrates data from 300+ wearable devices to give clinicians and developers real-time insights for better patient outcomes. Hear about the challenges of data standardization, the importance of regulatory compliance (HIPAA, GDPR, SOC 2), and how AI is reshaping the future of MedTech. If you’re passionate about healthcare innovation, digital health, or launching a successful startup, this conversation offers valuable lessons on leveraging wearables to enhance patient care.

Roupen Odabashian:

LinkedIn: https://www.linkedin.com/in/roupen-odabashian-183aaa142/

X: https://twitter.com/RoupenMD

Email: roupen@deltahealth.tech

Marco Benitez

LinkedIn: https://www.linkedin.com/in/marcobzg/

00:00 – Why Wearables Are the Future of Home Care

00:34 – Meet Marco: Athlete Turned HealthTech Founder

01:49 – The Birth of Rook: Making Health Data Useful

04:25 – Big Pharma Experience & the Value of Clinical Data

07:09 – Pivoting from Fitness to HealthTech

09:42 – How a Doctor Sparked Rook’s Big Break

10:20 – What Rook Does: API for 300+ Wearables

12:54 – Challenges of Data Integration & Compliance

14:42 – Startup Struggles: Fundraising in Tough Times

17:59 – How to Win Over HealthTech Investors

21:55 – Future of Wearables + AI in Healthcare

24:01 – Personal Story: How Sleep Tracking Changed My Life

26:40 – What’s Next: Making Data Truly Actionable

27:18 – Advice for Aspiring HealthTech Founders

Watch Our Podcast at YouTube: https://www.youtube.com/watch?v=KkKcFp0j7bI

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