From Awareness to Performance - The Evolution of Influencer Marketing with Jennifer Quigley-Jones, CEO of Digital Voices Podcast Por arte de portada

From Awareness to Performance - The Evolution of Influencer Marketing with Jennifer Quigley-Jones, CEO of Digital Voices

From Awareness to Performance - The Evolution of Influencer Marketing with Jennifer Quigley-Jones, CEO of Digital Voices

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 Welcome to IMpulse; The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Jennifer Quigley-Jones, CEO of Digital Voices. Our discussion looks at the future of influencer marketing and influencer marketing touchpoints, including performance, authenticity, B2B marketing, and finding the right influencers for brands. Jennifer also shares her controversial take on the industry and how brands seek agencies with technology and measurement capabilities.
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