From Clicks to Conversions: Digital Advertising with Leon Hitchens
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From Clicks to Conversions: Digital Advertising with Leon Hitchens
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In this episode of Quickfire Marketing, host E.T. Mac collaborates with digital marketing expert Leon Hitchens to tackle the challenges of ad fatigue and elevated click-through rates. Dive into strategies for maintaining audience engagement through frequent ad updates, understand the significance of a compelling offer, and learn how localization can influence ad performance. With practical tips for any budget, discover how to optimize your digital ad campaigns and effectively connect with your target audience. 00:00 Introduction and Host Welcome 00:30 Understanding Ad Fatigue 01:17 Effective Advertising Strategies 02:33 Analyzing Ad Performance 03:21 The Importance of Localization 04:56 The Reality of Quick Fixes 05:21 The Importance of Data in Decision Making 05:41 Budget Impact on Testing Speed 05:57 Low Budget Strategies 06:35 Evaluating Campaign Success 06:40 Adapting Strategies Based on Budget 07:43 Targeting Hard-to-Reach Personas 08:23 The Ubiquity of Google 09:02 The Myth of Offline Personas