From Film to Whisky: Kaitlyn Tsai on Shaping Taiwan's Global Brand Story
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From Film to Whisky: Kaitlyn Tsai on Shaping Taiwan's Global Brand Story
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In this captivating episode of Taiwanese Change Makers, host Adrian de Courcey meets Kaitlyn Tsai, a visionary who has made her mark in two very different industries — film and whisky.
Kaitlyn began her career as a film producer, working alongside the legendary late director Chi Po-lin (Beyond Beauty: Taiwan from Above), helping shape Taiwan’s documentary landscape. But her journey took an unexpected turn when she transitioned into branding and communications, becoming the Global Brand Ambassador for Kavalan Whisky—Taiwan’s award-winning single malt that has taken the world by storm.
Discover how Kaitlyn:
- Pivoted from filmmaking to whisky branding
- Helped establish Kavalan as a global powerhouse (winning World Whisky Brand Ambassador of the Year in 2021!)
- Overcame skepticism to put Taiwanese whisky on the world stage
- Balances a high-powered career with motherhood
Whether you're a film buff, whisky enthusiast, or just love an inspiring career reinvention, this episode is a must-listen!