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In today’s episode, I’m joined by two of the loveliest humans—Sarah and Celeste from Natural Supply Co. These two are not only the co-founders of one of Geelong’s most beloved retail stores, but they’ve also built a beautiful, values-led business that’s stayed true to its roots while growing sustainably.

We talk about:

• How their friendship started over coffee (and a shared love of cute stationery and beauty products)
• The evolution of their business from pop-ups to full-blown bricks-and-mortar
• Why they moved out of their OG retail space and the big energy shift in their new store
• The realities of managing a retail business through COVID (while homeschooling, no less!)
• The buying trips, the mistakes, the soft rebrand (hello, party frogs 🐸), and how they make decisions based on numbers—not just vibes
• Their no-BS take on wholesale partnerships, sampling, and what makes a brand truly stand out to a retailer
• How they train their team, create an in-store experience that customers rave about, and manage cash flow challenges like pros

This episode is an absolute must-listen for anyone running (or dreaming of running) a values-aligned retail biz. These women are the real deal.

🛍️ Visit them in Geelong at 1a Yuille Street, Geelong West
📦 Or online at naturalsupplyco.com

Follow on Instagram @naturalsupplyco

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I'm Mel Robbins! from @thelotco

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Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

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