Market research professionals often face the challenge of integrating data-driven insights with strategic marketing decisions. How can businesses leverage research to enhance communication, brand positioning, and market influence?

In today’s episode of Matters of Creative, Bobbie Bailey hosts Svetlana Gershman, the Vice President of Market Research at Method Communications, to explore the intersection of market research and marketing strategy. Svetlana shares how research can influence major marketing decisions, emerging market research trends, and how professionals can bridge the gap between insights-driven research and marketing.

Market research expert Svetlana Gershman believes that data is the foundation of effective marketing strategies. By combining multiple research sources, understanding audience behaviors, and leveraging AI for efficiency, businesses can make informed decisions that drive impact. However, Svetlana emphasizes the role of human interpretation in extracting meaningful insights and maintaining research integrity. Additionally, fostering collaboration between research and marketing teams translates insights into actionable strategies.

Tune in now to learn how data-driven research can shape the future of marketing.

Svetlana Gershman is the Vice President of Market Research at Method Communications, a global PR and marketing firm. In her role, she integrates research methodologies into marketing and communication strategies. With two decades of experience leveraging insights-driven business strategies, Svetlana has held various positions at Escalent, including Vice President in the technology division.

https://www.linkedin.com/in/svetlanagershman/

https://www.methodcommunications.com/