From Page One to Page None: Electricians vs. Google’s AI Overviews by HILARTECH Podcast Por arte de portada

From Page One to Page None: Electricians vs. Google’s AI Overviews by HILARTECH

From Page One to Page None: Electricians vs. Google’s AI Overviews by HILARTECH

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 Episode in a nutshell: Google just flipped the switch from “search engine” to “answer engine,” and electricians who still rely on old-school SEO are watching their phones go silent. AI Overviews are stealing clicks, zero-click searches are the norm, Local Services Ads and proximity-heavy updates squeeze the map pack, and voice assistants only read out one or two winners. In this episode we unpack the Triple Threat to Visibility—AI Overviews, Answer Engine Optimization (AEO), and fast-moving new tech—and show how a proactive game plan (hint: HILARTECH’s) puts electricians back in the conversation.Title: “From Page One to Page None: Electricians vs. Google’s AI Overviews”Length: 32 minutes of straight talk, no geek-speak requiredGuests: Daniel from HILARTECH + two shop-owner clients who beat the slumpGoogle’s AI blurbs now appear in 13 % of all queries—up from 6 % just a few months ago. Tests show those blurbs slash organic CTR by 40 – 60 % for non-branded searches.Nearly 60 % of searches end with zero clicks because users get their info directly in-SERP. AEO flips the script: craft content the AI can quote, packed with schema and concise answers cxl.com.Local Services Ads sit above the map pack, siphoning leads before organic results even load ignitevisibility.com.Google’s Vicinity update turned proximity into the #1 local ranking factor—keyword-stuffed names got nuked nizamuddeen.combrightlocal.com.Voice search is booming: 76 % of smart-speaker owners do a local voice query every week invoca.com.Ask Maps now answers detailed questions right inside the app, quoting businesses that have structured data and stellar reviews blog.google.Google’s tougher review-spam filters can ghost a thin or sketchy profile overnight ignitingbusiness.com.Slow sites pay: Google’s INP/Helpful-Content duo penalizes pages that load or interact like molasses sparktoro.com.Ranking for “electrician near me” used to be about backlinks and city-service pages. Today you need punchy, factual answers the AI can lift verbatim, lightning-fast pages, spotless Google Business data, and a plan for ads, voice, and map Q&A. Anything less and you’re invisible when homeowners shout “Hey Google, who can fix my breaker panel?”AEO First: We rebuild your site around FAQs, How-Tos, and service explainers the bots love.Schema Everywhere: LocalBusiness, Service, FAQ, and Review markup on every page.GBP Power-Up: Category tuning, photo cadence, review prompts, and spam-fighter alerts so you stay in the 3-Pack.Speed & Core Vitals: Sub-one-second loads and INP < 200 ms, because slow pages don’t get quoted.Holistic Reach: LSAs, geo-targeted PPC, and social make sure you own every channel the algorithm overlooks.Ready to stop watching leads slip into Google’s black hole? Hit Play and learn how HILARTECH rewires your digital footprint so AI wants to answer with your name. After the show, grab the free AEO checklist at hilartech.com.(Sources: Search Engine Land, Semrush, SparkToro, Ignite Visibility, BrightLocal, Invoca, Google Maps Blog, CXL, Igniting Business, and more.)https://hilartech.com/most-contractor-sites-are-useless-now-is-yours-one-of-them/
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