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Join Andrew and Sabrina as they unravel for listeners the history of instant noodles and how innovation and tech changed it, making it the comfort food of the millennial generation, especially in Asia. This episode explores how instant noodles went from a post-war survival hack to a global empire worth billions.

Discover the extraordinary tale of how cup noodles went from a backyard experiment to becoming NASA's favorite comfort food in space. Then, find out how a major noodle company, inspired by street food, revolutionized the industry by transforming soupy noodles into a sweet, savory, umami-packed dry format—an innovation so powerful it made its way into Nigerian pop and hip-hop lyrics. Finally, brace yourself for the digital era, where instant noodles took over the internet with the spicy Korean fire noodle challenge, proving that noodles are more than just a meal—they’re a global phenomenon. From solving food scarcity to becoming space-ready meals, from transforming Nigerian cuisine to conquering YouTube, these noodle empires demonstrate how simple innovations can transcend borders, shape economies, and become deeply embedded in global culture.

Join us for this flavorful journey through business genius, cultural adaptation, and the universal language of noodles.

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