From Therapist to Thrive: Ethical Instagram Marketing & Ads with Elsie Lawrence
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From Therapist to Thrive: Ethical Instagram Marketing & Ads with Elsie Lawrence
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In this episode, host Claire Feldman speaks with Elsie Lawrence, a qualified psychotherapist turned marketing mentor. Elsie shares her journey from working in a marketing job through her existential crisis brought on by her mother's leukemia diagnosis, to finding her passion in combining psychotherapy with marketing. They discuss the importance of balancing life and business, navigating the complexities of Instagram marketing, the concept of ethical marketing, and the effectiveness of paid ads. Elsie shares practical strategies for therapists to increase visibility and generate inquiries without feeling sleazy or overwhelmed. She emphasizes building a strong foundation, creating quality content, and using paid ads strategically for sustainable business growth.
00:00 Introduction and Guest Welcome
00:17 Guest Background and Career Journey
01:50 Life Changes and Career Shift
02:54 Balancing Life and Instagram Marketing
04:24 Combining Marketing and Psychology
07:02 Effective Instagram Strategies for Therapists
12:44 The Role of Paid Ads in Marketing
21:53 Mentorship and Services Offered
24:43 Realistic Expectations and Conclusion