From the Ground Up Podcast Por Inc. Magazine arte de portada

From the Ground Up

From the Ground Up

De: Inc. Magazine
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 It takes audacity to start a company, grit to grow it, and community to survive the ordeal. Join Inc. Executive Editor Diana Ransom and Editor-at-Large Christine Lagorio-Chafkin as they host From the Ground Up, a new podcast from Inc. that features frank and unfiltered conversations—with some of the most successful founders in the world—about navigating the role of the founder, the tips and tricks entrepreneurs need to know to be successful, and the secrets that nobody really tells you before you start a business.© Inc. Business Media Economía Gestión Gestión y Liderazgo Liderazgo
Episodios
  • From Passion to Profitability: How One Florida Company Built Its Business - FROM INC. STUDIO AND CHASE FOR BUSINESS

    From Passion to Profitability: How One Florida Company Built Its Business - FROM INC. STUDIO AND CHASE FOR BUSINESS
    Jul 1 2025
    In 2009, Mitch Fusek and Bill Bronsord, founders of Tunaskin, an aquatic apparel company, turned their passion for the ocean and aquatic sports into a now thriving business. What once started out as an online retail store nearly 15 years ago has grown into a flourishing brick-and-mortar business with four locations across the state of Florida. In this episode, Bronsord will describe how they’ve transformed their passion into a profitable business – sharing the good, the bad and the ugly. He will be joined by Chase executive Michele Grace, who will explain how mentorship and guidance are the building blocks to any business. This episode will provide practical insights, motivational stories, and actionable advice for aspiring entrepreneurs looking to monetize their passions.
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    26 m
  • How Cult Brands Capture Imaginations–and Wallets (Flashback)

    How Cult Brands Capture Imaginations–and Wallets (Flashback)
    Jun 30 2025
    This week, we kick off our Inc. feature coverage by exploring the making of–and proliferation of–cult brands. In this episode, executive editor Diana Ransom and editor-at-large Christine Lagorio-Chafkin invite Inc. staff writer Ali Donaldson to talk about an article she wrote that broke open a lot of consumer trends we’ve seen over recent years–and explained the anatomy of consumer-product virality. Certain brands seem to grow cult followings almost overnight. Turns out that’s no happy accident–it’s all in the plan. And Ali lays out precisely what that plan looks like for brands that achieve cult status. Stanley, Kendra Scott, and Bogg Bag are extremely different companies–aside from the fact that each has skyrocketed in popularity in recent years. And it turns out, they are all fascinating case studies in appealing to customers, both online and offline. Bogg Bag, founded by Kim Vaccarella, out of Lodi, New Jersey, landed on the Inc. 5000 this year and expects to book over $100 million in revenue by the end of 2024. Kendra Scott, the Texas-based jewelry brand, continues to evolve with its customers online–and meets them where they are on campuses, too. And the Stanley cup stans are seriously engaged and proudly express it through TikTok and other social media channels. They might wonder: How on earth is this a 110-year-old company? Donaldson explains, and also dishes about her interview with the marketing genius behind both the Stanley brand shift that brought it to a new generation and the proliferation of Crocs. Source notes and additional research and information: Read: ⁠How Preppy Cult Brands Captured the Imagination and Wallets of Female Consumers⁠, by Ali Donaldson, on Inc.com Read: ⁠How This Marketing Pro Got Crocs on Every Celebrity–and Also Was Behind the Stanley Tumbler Trend⁠ Listen: ⁠Kendra Scott interviewed on Inc.’s What I Know podcast⁠ Read: ⁠How Kendra Scott Crafted a Remarkably Wholesome Customer Service Philosophy ⁠ Read: A history of ⁠Stanley Cup⁠s, via Stanley1813.com Read: Dive into the 2024 ⁠Inc. 5000 list⁠ of fastest-growing companies in America Visit: ⁠Kendra Scott⁠ Visit: ⁠Bogg Bag⁠ ⁠Apple Podcasts⁠ ⁠Spotify⁠ (Original Air Date 10-07-2024 )
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    38 m
  • Grief, Joy, and Giant Vats of Slime (Flashback)

    Grief, Joy, and Giant Vats of Slime (Flashback)
    Jun 16 2025
    Karen Robinovitz and Sara Schiller had each been through multiple traumas when they found reinvention and joy through the unlikeliest of substances: slime. Yes, slime. They explain to hosts Diana Ransom and Christine Lagorio-Chafkin how they channeled their newfound joy, and passion for sensory play, into a business, the Sloomoo Institute. Sloomoo is a growing slime-museum business with four locations that makes some 600 gallons of slime each day. This episode was recorded live on-site in SoHo, New York, at the Sloomoo Institute. Links: ⁠Inc.com⁠ article: ⁠www.inc.com/christine-lagorio/from-the-ground-up-sloomoo-institute-karen-robinovitz-sara-schiller-grief-as-startup-fuel.html⁠ Episode transcript: ⁠www.inc.com/transcript-from-the-ground-up-podcast-sloomoo-institute-founders-karen-robinovitz-sara-schiller.html⁠ The Sloomoo Institute: ⁠https://sloomooinstitute.com/pages/new-york-2-0?utm_source=google.com&utm_medium=organic⁠ Slime play and care (PSA about slime removal!): ⁠https://sloomooinstitute.com/pages/slime-care⁠ *note to listeners: The concepts of death and depression, are mentioned in this episode, as is the fact of a school shooting, though none are discussed in depth. (Original Air Date 04-04-2024)
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    43 m
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