Here are three things you’ll learn in this episode:

1. Why hiring top-tier talent is worth the investment – Rahul explains how underpaying staff hurt his business early on, but investing in the right people transformed everything by streamlining leadership, management, and execution.

2. How AI like ChatGPT can replace and outperform traditional content workflows – He shares how using AI saved him time, boosted productivity, and allowed him to batch-create content faster than any human copywriter ever could.

3. Why your website’s first impression matters more than ever – From voice AI tools to leveraging online reviews, Rahul breaks down how to turn static websites into interactive, persuasive sales machines that impress visitors and increase conversions.

About Rahul and Custom Creatives:

- Website: https://customcreatives.com/

- LinkedIn: https://www.linkedin.com/in/rahulalim/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Why non-alcoholic drinks are about more than sobriety—and how they help people find new rituals and habits.

2. What makes a non-alcoholic brand stand out in a market with thousands of options.

3. How hospitality culture is slowly shifting to make space for premium non-alcoholic experiences in bars and restaurants.

From how Spirited Away curates its products to why the bitter aperitif category is booming, Alex offers a smart, honest look inside a thoughtful, fast-evolving industry. Whether you're sober-curious, in hospitality, or just love great drinks—this one’s for you.

About Alex Highsmith & Spirited Away:

- Website: https://www.spiritedaway.co/

- LinkedIn: https://www.linkedin.com/in/alex-highsmith-1144035a/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. How AI tools are helping businesses personalize customer outreach at scale while keeping messages human and on-brand.

2. Why it’s crucial to design AI systems that include human touchpoints, especially in high-stakes areas like sales and customer support.

3. What the future may look like as AI becomes more “human,” and why clear expectations around its role in business processes will matter more than ever.

About Michael Gadsby and O3:

- Website: http://www.o3world.com/

- LinkedIn: https://www.linkedin.com/in/michaelgadsby/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast