When launching funnels, we tend to obsess over what the customer sees. But what they don’t see is the background, where things break, lawsuits start, or revenue quietly disappears. In this episode, I’m sitting down with Richard, Shockwave’s Chief Marketing Officer and the guy who double-checks every switch behind every campaign before it goes live. We’ll unpack the overlooked world of funnel infrastructure: policies, payment flows, affiliate setups, legal compliance, and QA protocols that most marketers ignore—until it’s too late. We aren’t talking about just fixing problems. It’s about designing launches to work under pressure. If you’re scaling a funnel and you’re not thinking like an operator, this conversation will change how you build from here on out.

If you haven’t already, sign up for the Visionary Vault! So you can download dozens of free tools and the featured QA checklist and transform how you build your funnels from! https://specialopspodcast.com/visionary-vault

(00:00) Intro and Team Building in London

(00:54) The Importance of Funnel Infrastructure

(02:26) Common Funnel Mistakes

(03:42) QA Best Practices

(06:42) Testing Across Devices and Browsers

(08:22) Legal Compliance and Policies

(13:13) Post-Checkout Processes

(19:11) The Role of Customer Service in QA

(20:39) Conclusion and Call to Action

Explore Free Resources at the Visionary Vault:

https://specialopspodcast.com/visionary-vault

Get in Touch with the Shockwave team:

Website: https://specialopspodcast.com/

Richard: richard@shockwavesolutionsllc.com

Saka: saka@shockwavesolutionsllc.com

Get in Touch with Emma Rainville:

YouTube: https://www.youtube.com/@specialopspodcast

Instagram: https://www.instagram.com/emma_rainville512/

LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru