Description: This episode explores the importance of design and visual branding in creating effective newsletters and communications for cross-cultural workers. Guest expert, Karen Huber, joins Amy and Bernie to share practical advice on leveraging design elements to engage supporters and convey the heart of your ministry.

Karen created a PDF that covers three helpful areas when it comes to newsletter design:

—What are three newsletter best practices?

—What are three ways newsletters go wrong?

—Now, let’s talk design specifics: color, font, and images/photos

Get the PDF here.

Show Notes and Links:

Resources mentioned in the episode:

• MailChimp - An email marketing platform discussed as an option for cross-cultural workers: mailchimp.com
• Constant Contact - Another email marketing platform recommended in the episode: constantcontact.com
• SendGrid - The email marketing platform available through Microsoft that was mentioned: sendgrid.com
• Canva - The design tool referenced for creating a color palette and style guide: canva.com
• Canva Color Finder - The specific Canva feature discussed for extracting color palettes from images: canva.com/colors/color-palette-generator
• "Write Interesting Newsletters" - A course offered by Global Trellis
• "Enjoying Newsletters" - A book written by Amy Young, the co-host of this podcast
• Check out the simple design elements of Substack, and while you’re at it, feel free to subscribe to the free version of Bernie’s Substack essays.

Additionally, the episode provided the contact information for the guest expert, Karen Huber:

• Website: fullstopcopy.co
• Instagram: @karengobragh

Global Trellis: The Podcast

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This episode of the Global Trellis podcast explores the art of writing effective newsletters for cross-cultural workers. Hosts Amy Young and Bernie Anderson provide practical tips and mindset shifts to help listeners improve their newsletter communication and build stronger relationships with their supporters. Next week we continue the conversation with Karen Huber and the visual aspects of newsletters.

Show Notes:

Enjoying Newsletters book by Amy Young

Write Interesting Newsletters course on Global Trellis Insiders (50% off for Insiders)

Global Trellis website globaltrellis.com for more resources and information

Global Trellis: The Podcast

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There’s no such thing as an “ordinary day” for most cross-cultural workers. In this week’s episode, Amy and Bernie share practical tips for navigating the complexities of unpredictable schedules and demanding routines.

Show Notes:

Global Trellis Article on Productivity (Leave your comments here!)

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Global Trellis: The Podcast

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