The theme of our 22nd podcast episode is Referral Growth Strategy.

Joining our host Jeremy Balius to discuss all things B2B tech and SaaS sales growth from referrals is Derek Morgan from Referral Marketing Ideas and James Davis from TSP Advisory.

Discover the referral platform ReferIt.ai

In this group conversation, the speakers discuss the challenges of traditional go-to-market strategies in the technology sector, emphasizing the overwhelming noise in the market and the importance of understanding client needs.

They explore the value of partner-driven growth and how to build effective referral networks. The discussion highlights the need for a value-driven approach in partnerships and the operationalization of referral networks to enhance business growth.

They conclude with practical recommendations for technology businesses to focus on their ideal clients and build meaningful partnerships.

Derek Morgan is a leading expert in Referral Marketing, Strategic Partnerships, and B2B Lead Generation.

With a passion for helping small to mid-sized businesses grow, Derek specializes in building scalable referral programs and leveraging business networks to drive consistent, high-quality leads, shorten sales cycles and increase sales conversion.

As the founder of ReferralMarketingIdeas.com, creator of the Referral Marketing Formula and Head of Affiliates and Partnerships at Referit.ai, Derek's mission is to empower 1,000,000 businesses with the tools, strategies, and mindset needed to generate more referrals, deepen business relationships, and grow profits without relying on cold outreach or paid ads.

With a deep background in B2B networking, content marketing, social selling, and sales engagement strategies like GAP Selling and Account-Based Marketing, Derek brings practical, results-driven insights to every conversation.

He works closely with business owners, coaches, consultants, and membership-based communities to turn their existing networks into powerful revenue-generating ecosystems.

Whether he's designing a referral strategy, training a team on partnership development, or speaking to a room of entrepreneurs, Derek’s focus is always the same: create more value, build deeper trust, and make Referral Marketing a scalable growth strategy and predictable lead source.

Connect with Derek on LinkedIn.

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Go-to-Market Playmakers is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best.

Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market.

Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast delivers actionable insights, real-world experiences, and proven frameworks to accelerate your success.

For more about Filament, visit our B2B tech marketing agency.

Check out our Web Designs, our Website Maintenance and our Website Security Solutions.

Follow Filament on LinkedIn.

Connect with Jeremy Balius.

The theme of our 21st podcast episode is SaaS Value Packaging.

Joining our host Jeremy Balius to discuss all things SaaS pricing strategy and value packaging is Dan Balcauski from Product Tranquility.

In this conversation, Dan Balcauski discusses the intricacies of SaaS pricing and value packaging, sharing insights from his extensive experience in the field. He emphasizes the importance of understanding customer value over merely setting a price, and highlights common mistakes that companies make in their pricing strategies.

The discussion also covers the psychological aspects of pricing, the impact of product launches, and the distinctions between pricing and packaging in the B2B software world. In this conversation, Dan Balcauski discusses the intricate relationship between customer value and pricing strategy in the B2B SaaS market. He emphasizes the subjective nature of value, the importance of understanding customer perceptions, and the frameworks that can help businesses articulate and communicate their value effectively.

The discussion also covers the challenges of differentiation in a competitive landscape, the role of brand perception, and best practices for revisiting pricing strategies to adapt to market changes.

Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, where he focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. He is a TopTal certified Top 3% Product Management Professional and helps teach Kellogg Executive Education course on Product Strategy.

Over the last 15 years, Dan has managed multiple products throughout the product life-cycle from new concept incubation, product launch, product maintenance, platform transitions, and end of life. Dan has worked in both consumer and B2B companies across consumer internet, mobile, IT software, and test and measurement hardware and software and company sizes ranging from startups to publicly traded multi-national enterprises. Connect with Dan on LinkedIn.

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Go-to-Market Playmakers is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best.

Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market.

Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast delivers actionable insights, real-world experiences, and proven frameworks to accelerate your success.

For more about Filament, visit our B2B tech marketing agency.

Check out our Web Designs, our Website Maintenance and our Website Security Solutions.

Follow Filament on LinkedIn.

Connect with Jeremy Balius.

The theme of our 20th podcast episode is B2B Video Marketing Strategy.

Joining our host Jeremy Balius to discuss all things video strategy for B2B is Daniel Borba from SparkPortal.

In this episode, Daniel Borba discusses the evolution of video marketing, emphasizing the growing demand for video content and the impact of platforms like LinkedIn and TikTok on B2B marketing strategies. He highlights the importance of short-form content, the need for a strategic mindset, and how businesses can leverage video to engage their audience effectively.

Daniel also shares insights on production quality, the significance of context in video content, and the concept of video as a service to meet the increasing demand for video marketing.

Daniel Borba is the Founder and CEO of SparkPortal, a company revolutionizing video marketing for SaaS and B2B businesses.

By pioneering the innovative Video-as-a-Service (VaaS) model, Daniel provides SaaS marketers with a cost-effective, scalable solution to produce high-quality, strategically aligned video content.

An immigrant entrepreneur with over a decade of experience in the video industry, Daniel is committed to helping companies leverage video as a growth driver, not just a marketing tactic.

Connect with Daniel on LinkedIn

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Go-to-Market Playmakers is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best.

Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market.

Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast delivers actionable insights, real-world experiences, and proven frameworks to accelerate your success.

For more about Filament, visit our B2B tech marketing agency.

Check out our Web Designs, our Website Maintenance and our Website Security Solutions.

Follow Filament on LinkedIn.

Connect with Jeremy Balius.