Go-to-market strategy at global companies | Kelly Anderson, Google
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Go-to-market strategy at global companies | Kelly Anderson, Google
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This week on Product Marketing Insider, we're joined by Kelly Anderson, Product Marketing Manager at Google.
Kelly is a product marketing leader with diverse experience in bringing solutions to the market, driving product adoption, building product strategies, influencing senior and international teams, and learning technical concepts quickly.
Previously a PMM at Microsoft, Kelly has a proven ability to clearly communicate, collaborate with multiple stakeholders, and deliver solutions that meet customer needs.
We discuss a variety of key topics, including:
- What Kelly's product marketing team looks like at Google, in terms of numbers and roles.
- Important things to consider when creating a go-to-market strategy.
- How to develop an existing GTM strategy.
- Challenges Kelly has faced when devising strategies - and how she overcame them.
- The process of taking products and features to market at Google, and how this compares with Microsoft.
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