Goa Fest - Navigating the Evolving Landscape of Marketing with Rishad Tobaccowala Podcast Por arte de portada

Goa Fest - Navigating the Evolving Landscape of Marketing with Rishad Tobaccowala

Goa Fest - Navigating the Evolving Landscape of Marketing with Rishad Tobaccowala

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In this episode of Ignite Creators, we are joined by Rashad Tobaccowala. We dive into the changes in marketing and advertising over the past decades. Rashad discusses five major shifts in the industry: audience interaction, brand experience, content, data utilization, and enterprise connectivity. He emphasizes the importance of continuous learning, the evolving role of brands, and the power of the consumer. We also explore balancing legacy with relevance, maintaining a company's soul, and strategies for success in a rapidly changing digital world. Don't miss Rishad's insights on the future of creativity and marketing, especially from emerging markets. 00:00 Introduction 00:23 The Evolution of Marketing and Advertising 00:40 The Five Big Shifts in Marketing 03:24 The Pain of Change and the Power of Relevance 06:03 Balancing Legacy and Relevance in Branding 11:02 The Soul of a Business 13:06 Rapid Fire: Human Brands and Luxury Appeal 16:03 Exploring the ES Store Experience 16:36 The Evolution of Luxury Brands 19:16 The Importance of Honest Feedback 20:22 Advice for Young Marketers 22:56 Balancing Work and Personal Life 25:25 Final Thoughts and Reflections
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