Good Content Is a Myth, and What UFC and SEO Have in Common - Episode 109
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Good Content Is a Myth, and What UFC and SEO Have in Common - Episode 109
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01:32 Email me
02:00 Success email from an SEO advisory client who started her own agency and is getting nice results for her clients
04:22 Quality of content is not a ranking factor
04:44 How to be smarter than everyone else in SEO
05:00 Song analogy check this one
0:700 Example of bad content that ranks
09:42 Search engines can't tell good content, so how do they evaluate?
10:02 Authority is a metric for popularity which is a metric for how good content is
11:33 Why I think people are so stuck on why content quality matters
13:50 No one can do SEO for more than 6 months and think content is king
14:18 Why people won't quit saying "content is king."
15:15 Why people keep saying content is king
15:40 In most cases the quality of your content is not why you're not ranking
17:08 Why people double down
17:30 The similarities between UFC and SEO
26:13 Content is king is useless
28:03 The 4 things you need to rank
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