In the latest episode of The Retail Tea Break podcast we explore how modern retail leaders are blending passion, people and purpose to drive meaningful growth. George Sullivan is the Founder and CEO of The Sole Supplier, a shopping platform and marketplace connecting sneakerheads with hard to find products. Through the use of innovative tech, engaging content and strategic partnerships, the brand drives over £50 million gross merchandise value (GMV) annually, to global brands like Nike, Adidas and ASOS. Over the past decade, George has bootstrapped the company from a bedroom blog to a UK powerhouse, driven by an amazing team of 30 at their Shoreditch hub in London!

Tune in for a thought-provoking discussion on the evolving retail landscape and what it really takes to lead with heart and innovation.So grab that cup of tea, sit back and listen to the latest episode of The Retail Tea Break podcast.

Key themes include:

• People-First Leadership: Creating supportive, ego-free team cultures
• Authentic Community: Building real connections that drive loyalty
• Creative Content: Human-led storytelling amplified by AI tools
• AI + Human Insight: Using tech to enhance, not replace creativity
• Retail Trends: Shoppers want stories, transparency and values
• Passion-Led Projects: Solving real problems with purpose
• What’s Next: New content, podcast relaunches and brand collabs

Catch up on previous episodes on your favourite podcast platform and while you’re there please hit that follow button so that you get to listen to it first every week. If you’d like to get involved in the next season of the podcast, as a guest or a sponsor please email melissa@theretailadvisor.ie

A huge thank you to our sponsor, International Retail Magazine. Make sure you subscribe today! Read the latest edition here: https://irg-retail.com/international-retail-magazine/