Growth Activated | The B2B Marketing Leadership Podcast Podcast Por Mandy Walker arte de portada

Growth Activated | The B2B Marketing Leadership Podcast

Growth Activated | The B2B Marketing Leadership Podcast

De: Mandy Walker
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Growth Activated is a podcast for B2B marketing leaders who want to elevate their marketing strategies, lead confidently, and drive real business results. Each episode offers actionable insights and proven frameworks to help you activate growth for your team, your company, and your career.












© 2025 Growth Activated | The B2B Marketing Leadership Podcast
Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Search Everywhere Optimization: How AI Is Changing the SEO Game
    Jun 17 2025

    #22: The rules of SEO are changing—and if you’re a B2B marketing leader still focused only on Google, it’s time to expand your playbook.

    In this episode of Growth Activated, I’m joined by Mark Goloboy, a fractional CMO and AI marketing strategist helping teams adapt to the new world of LLM Optimization—where tools like ChatGPT, Gemini, and Perplexity now shape how your brand shows up in search.

    We’ll explore what this shift means for modern B2B marketing teams, how AI is reshaping the way buyers research, and where marketing leaders should invest to stay competitive.

    Inside the episode:

    ✅ Why SEO as we know it is evolving—and what’s replacing it
    ✅ How large language models (LLMs) decide which brands to prioritize
    ✅ The rise of “Search Everywhere Optimization”—from PR to social to review sites
    ✅ How to rethink your marketing strategy for both Google and AI-powered search
    ✅ Where to invest when your paid media stops performing
    ✅ Two next-gen AI use cases—one built for content at scale, the other for customer retention

    If you’re a B2B marketer navigating AI, marketing leadership, and visibility in an increasingly complex buyer journey, this episode will help you level up your strategy—and lead the conversation, not chase it.

    🎧 Tune in to learn how to evolve your marketing approach in the age of AI.

    To enter the free giveaway, leave a podcast review and fill out this form.

    Free Sales & Marketing Maturity Assessment Giveaway: Enter Here

    Let’s Keep the Conversation Going!
    Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

    🌐 Visit my website: growthactivated.com
    🔗 Connect with me on LinkedIn: Mandy Walker
    🔗 Get Your Free Marketing Planning Guide Today!

    Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!

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    38 m
  • 2025 Marketing Salaries & Job Trends: What’s Hot, What’s Not
    Jun 10 2025

    #21: What does the 2025 marketing job market really look like—and how do you stay in demand as AI transforms the way B2B teams hire, operate, and grow?

    In this solo episode of Growth Activated, host Mandy Walker breaks down two must-read reports—the Taligence Q1 2025 Jobs Report and the Exit Five Salary Report—to uncover what’s happening beneath the surface of the B2B marketing world.

    We’ll cover:

    • The highest-paying B2B marketing roles in 2025—and which ones are stalling or shrinking
    • How AI is reshaping team structures, job responsibilities, and entry-level career paths
    • Why executive and strategic roles are seeing the biggest gains in salary and demand
    • Which roles are being commoditized—and how to pivot before your career flatlines
    • Four actionable strategies to grow your salary, specialize your skillset, and future-proof your marketing career

    If you’re a B2B marketing leader wondering how your comp stacks up, whether your role is future-proof, or where the biggest career opportunities are next—this episode delivers the clarity and confidence you’ve been craving.

    🎧 Tune in now to discover what’s rising, what’s fading, and how to stay competitive in the shifting marketing landscape.

    To enter the free giveaway, leave a podcast review and fill out this form.

    Free Sales & Marketing Maturity Assessment Giveaway: Enter Here

    Let’s Keep the Conversation Going!
    Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

    🌐 Visit my website: growthactivated.com
    🔗 Connect with me on LinkedIn: Mandy Walker
    🔗 Get Your Free Marketing Planning Guide Today!

    Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!

    Más Menos
    29 m
  • How Does Your Marketing Team Stack Up? A Framework to Benchmark (and Level Up)
    Jun 4 2025

    #20: Ever wonder how your B2B marketing team stacks up against others?
    Not just in headcount or budget—but in actual maturity, strategy, and execution?

    In this episode of Growth Activated, we’re diving into the Sales and Marketing Maturity Matrix—a powerful assessment designed to help marketing leaders benchmark their teams across 9 essential pillars of go-to-market success. Whether you're leading a small but mighty team or scaling a complex org, this framework reveals exactly where you stand—and how to grow from there.

    I’m joined by Jim Irving, creator of the Matrix and a veteran sales and marketing executive, and Michael Phelan, founder of Go-to-Market Pros and advisor to B2B companies transforming how they drive revenue.

    If you're looking to evolve from reactive execution to proactive, revenue-aligned strategy—this episode is for you.

    We’ll cover:
    ✅ What the Maturity Matrix actually measures—and how it helps you assess marketing team maturity
    ✅ Common gaps across B2B orgs—and why even high-performing teams often fall short
    ✅ How to use your results to influence stakeholders, secure investment, and align with business goals
    ✅ Why marketing maturity often varies across functions—and how to spot hidden weaknesses
    ✅ Actionable ways to level up—even if you never take the formal assessment

    If you're a B2B marketing leader ready to build a more strategic, high-impact marketing function, this conversation will give you the clarity, credibility, and confidence to lead your team forward.

    🎧 Tune in now to evaluate your current state—and start building the marketing leadership foundation your business needs to grow.

    To enter the free giveaway, leave a podcast review and fill out this form.

    Free Sales & Marketing Maturity Assessment Giveaway: Enter Here

    Let’s Keep the Conversation Going!
    Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

    🌐 Visit my website: growthactivated.com
    🔗 Connect with me on LinkedIn: Mandy Walker
    🔗 Get Your Free Marketing Planning Guide Today!

    Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!

    Más Menos
    42 m
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