Growth-Minded Marketing Podcast Por Steve Phipps arte de portada

Growth-Minded Marketing

Growth-Minded Marketing

De: Steve Phipps
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 Hosted by Steve Phipps of Wayfind Marketing, The Growth-Minded Marketing Podcast simplifies marketing for B2B CEOs ready to grow with confidence. Each episode offers real-world strategies, step-by-step coaching, and inspiring CEO interviews—all designed to help you align your marketing with your business goals, stop wasting time and money, and scale without the stress. If you’re a growth-minded leader tired of vague advice and underperforming tactics, this is your next step.2025 Wayfind Marketing, Inc. Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Ask the Coach: Your Real-World Marketing Questions, Answered (Part 1)

    Ask the Coach: Your Real-World Marketing Questions, Answered (Part 1)
    Jun 24 2025
    You’ve got the GUIDE™ Framework—now what? In this “Ask the Coach” episode, Steve and AnnieLaurie answer the real-world marketing questions that come up as business leaders turn marketing strategy into action. From personas to KPIs to content that actually works, you’ll walk away with practical tips and renewed clarity to keep your marketing moving. In this episode, you'll learn:How to identify your ideal client and build effective marketing personasThe difference between your brand story and your strategy—and how both drive growthHow to align your messaging, marketing, and sales efforts to meet business goalsPractical ways to build and execute a tactical marketing plan that worksWhat KPIs you actually need to track (even if you're “not a numbers person”)Common website and SEO pitfalls that hurt lead generation—and how to fix themSmart ways to use AI to brainstorm, create, and optimize your contentThis episode launches a new occasional format we’re calling "Ask the Coach," where Steve and AnnieLaurie tackle real marketing questions drawn from conversations with business leaders and clients. These episodes will pop in from time to time to offer practical, no-fluff coaching outside of our regular podcast series.If you have a question for Steve, email us at team@wayfindmarketing.com.Timestamps: 00:00 - What’s the hardest part of marketing for small teams? 01:00 - Practical application of the GUIDE™ Framework 02:00 - Real questions from business leaders 03:00 - Who is your ideal client and how do you figure that out? 05:00 - What is your story and how does it impact strategy? 07:00 - Is your marketing strategy aligned with your goals? 10:00 - Silos between sales and marketing 11:00 - Top metrics to track alignment and progress 13:00 - Strategy vs. Plan: What’s the difference? 15:00 - How to build a tactical marketing plan 21:00 - Is your website helping or hurting you? 25:00 - Traffic vs. leads: what’s wrong? 27:00 - Why your new website may not be working 28:00 - What to know about social media for B2B 31:00 - Posting content that gets engagement 33:00 - Inform with Content: what works in B2B 35:00 - Should you put pricing on your website? 38:00 - What kind of blog content builds trust 41:00 - How to start content marketing from scratch 42:00 - Easy wins with AI in marketing 46:00 - Aligning sales and marketing as a revenue team 48:00 - What should a documented sales process include? 50:00 - Do small teams need formal meetings? 52:00 - Who should be in the room for planning? 54:00 - Can alignment still work with unbalanced teams? 56:00 - Can marketing say no to sales? 59:00 - What a 90-day review should look like 01:01:00 - Top three metrics to track 01:03:00 - When to pivot your strategy 01:06:00 - Final thoughts and encouragement🧭 GUIDE™ Framework Series:G – Generate Your Strategy and StoryU – Upgrade Your Online PresenceI – Inform with ContentD – Develop Your Sales PlanE – Evaluate and AdjustAdditional Resources from Wayfind Marketing:How “They Ask, You Answer” Wins the Sale and Educates Customers: https://wayfindmarketing.com/how-they-ask-you-answer-wins-the-sale-and-educates-customers/What Is the Big 5? Your Foolproof B2B Content Marketing Strategy: https://wayfindmarketing.com/big-5-content-marketing-strategy/Why Redesign a Website? 5 Signs Your Site Is Stuck in the Past: https://wayfindmarketing.com/why-redesign-a-website/Why Is My Website Not Generating Leads? The 5 Hidden Problems Holding You Back: https://wayfindmarketing.com/why-is-my-website-not-generating-leads/Should You Put Pricing on Your Website? The Answer May Surprise You!: https://wayfindmarketing.com/learning-center/topic-they-ask-you-answerSupercharge Your Website Conversions: The Ultimate FAQ Guide for Small Businesses: https://wayfindmarketing.com/how-to-improve-website-conversions/What is Google’s E-E-A-T? The Key to Improving Your Website’s Credibility and Rankings: https://wayfindmarketing.com/what-is-googles-e-e-a-t-the-key-to-improving-your-websites-credibility-and-rankings/Next Steps:Take the Free B2B Marketing Assessment:https://wayfindmarketing.com/b2b-marketing-assessment/Grab the Free AI Marketing Guide:https://wayfindmarketing.com/ai-marketing-guide/Connect with the Hosts on LinkedIn:Steve Phipps: https://www.linkedin.com/in/stevephipps/AnnieLaurie Walters: https://www.linkedin.com/in/annielauriewalters/
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    1 h y 8 m
  • Ep. 6 - Marketing Isn’t Working? You Might Be Tracking the Wrong Things

    Ep. 6 - Marketing Isn’t Working? You Might Be Tracking the Wrong Things
    Jun 11 2025

    When was the last time you asked, “Is our marketing actually working?” In the final episode of our GUIDE ™ Marketing Framework series, we unpack the power of evaluation. You’ll learn how to measure the right metrics, track ROI, optimize with intention, and build a repeatable review rhythm that helps you scale with confidence. Whether you’re a CEO or a marketing lead, this episode will give you the tools to stop guessing and start leading.

    👋 New to the podcast? Click here to start with Episode 1 and learn how the GUIDE Marketing Framework begins. Each episode builds on the last—so it’s worth going back to the beginning if you want the full picture.

    Episode Highlights:

    • Why most marketing strategies fail without feedback loops
    • The difference between vanity metrics and meaningful KPIs
    • How to use CRMs like HubSpot to track and align sales + marketing
    • Why more traffic isn’t always better traffic
    • How to run simple A/B tests without overcomplicating
    • The power of a 90-day marketing review rhythm
    • The danger of running your business on outdated assumptions
    • How AI tools like ChatGPT can help you interpret your data
    • BONUS: Why Santa Claus traffic is bad for SEO 🎅

    Mentioned in this episode:

    • Take the Free Wayfind Marketing Assessment & Download the Free Playbook
    • Check out Traction by Gino Wickman (book on EOS)
    • Blog: A Step-by-Step Guide to Segment A/B Testing for Your Small Business
    • Wayfind Marketing Learning Center: https://wayfindmarketing.com/learning-center

    Next Episode:
    We’re answering your biggest questions about the GUIDE Framework. It’s a rapid-fire Q&A, so don’t miss it!

    🧭 The GUIDE™ Framework Podcast Series

    • G – Generate Your Strategy and Story
    • U – Upgrade Your Online Presence
    • I – Inform with Content
    • D – Develop Your Sales Plan
    • E – Evaluate and Adjust (this podcast!!)

    Connect with us:

    • Steve Phipps on LinkedIn: linkedin.com/in/stevetphipps
    • Annie Laurie Walters on LinkedIn: linkedin.com/in/annielauriewalters

    Timestamps:

    00:00 Introduction: Is Your Marketing Working?

    00:43 Welcome to the Growth-Minded Marketing Podcast

    00:57 The Guide Marketing Framework Overview

    02:10 The Importance of Evaluating Your Marketing

    03:18 Tracking What Matters: Key Metrics

    16:24 Using Tools and CRMs Effectively

    22:23 Testing and Optimizing Your Marketing

    29:43 Building a Rhythm of Reflection and Refinement

    38:56 Conclusion: Implementing the Guide Marketing Framework

    42:14 Next Episode: Answering Your Questions
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    43 m
  • Ep. 5 - How to Develop and Execute a Sales Plan That Actually Works

    Ep. 5 - How to Develop and Execute a Sales Plan That Actually Works
    May 22 2025
    👋 New to the podcast? Click here to start with Episode 1 and learn how the GUIDE Marketing Framework begins. Each episode builds on the last—so it’s worth going back to the beginning if you want the full picture.What if your sales team doesn’t need more leads—they just need better alignment? In this episode of the Growth-Minded Marketing Podcast, Steve Phipps and Annie Laurie Walters unpack the fourth step of the GUIDE Marketing Framework: Develop & Execute Your Sales Plan.Whether you're a CEO, sales leader, or marketing manager, this episode gives you practical ways to:Align your sales and marketing teamsDocument your sales process (even if it’s just you)Use content to accelerate trust and close more dealsImplement “assignment selling” to improve buyer qualificationCreate true collaboration, not just meetings that check boxesSteve and Annie Laurie also share how to overcome the tension between sales and marketing, how to use AI to generate content ideas, and why your bottom line depends on internal alignment.🧭 Take the Free GUIDE Marketing Assessment: wayfindmarketing.com📚 Mentioned in this episode:They Ask, You Answer by Marcus Sheridan (Version 3.0: Endless Customers)Blog: How to Write Marketing Content That Accelerates Sales and Closes More DealsTools: HubSpot, ActiveCampaign, Miro, Loom, ChatGPTWayfind Marketing Learning Center: https://wayfindmarketing.com/learning-center🎯 Your Action Step This Week: Sketch your sales process—from first contact to closed deal. If you already have one, review it with your team. Then, identify and create the content your sales team needs to move leads forward faster.🔗 Connect with us:Steve Phipps on LinkedIn: linkedin.com/in/stevetphippsAnnie Laurie Walters on LinkedIn: linkedin.com/in/annielauriewalters⏱️ Episode Timestamps: How to Develop and Execute a Sales Plan That Actually Works[00:00] Why more leads aren’t the answer—alignment is [01:00] Recap of the GUIDE Framework and where “D” fits in [02:00] The sales/marketing disconnect: where revenue goes to die [03:00] Step 1: Start with regular sales + marketing meetings [04:30] Why shared goals matter more than finger pointing [05:30] What alignment looks like even with a one-person team [06:00] Step 2: Move from coexisting to actual collaboration [07:30] Building empathy between marketing and sales [09:00] How CEOs can reframe sales + marketing as one revenue team [10:30] Visual analogy: Interlaced hands vs. just pressed palms [11:00] Step 3: Document your sales process (even if it’s rough) [12:30] What to include in your sales process and why [13:30] Examples of tools: Miro, ActiveCampaign, CRM pipelines [14:30] Step 4: Use content to support sales conversations [15:30] What is assignment selling and how does it work? [17:00] Real-world examples of content that accelerates sales [19:00] The 80% Video: A must-have for qualifying leads [20:00] How CEOs can help sales use content more strategically [21:00] Step 5: Sales and marketing plan content together [22:30] Why sales input makes content sharper and more effective [23:30] Using AI to identify buyer questions from sales calls [24:30] How to get your sales team on board (even if they resist) [26:00] What’s at stake if you don’t align your teams [28:30] Final coaching: Where to start, even if you feel behind [30:00] Your action step this week + how to get the Guide Playbook [31:00] Preview of Episode 5: Evaluate and Adjust
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    33 m
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