In this episode Steve Roest, CEO of PocDoc, speaks to Sharlene Lopez, a healthcare branding expert on how important branding really is in Health - especially given the clinical evidence, regulatory pressures and complexities in clinician and patient care. Does branding really matter?

Sharlene Lopez is an award-winning brand and growth strategist with 30 years of experience across healthcare, spanning both pharma and health tech. She is the founder of a strategy-first brand agency focused on health innovation and currently serves as Chief Growth Officer at Alertive, a leading health tech company transforming clinical communication.

This episode exposes why we should all care more about our pharmacies in the UK and pulls the curtain back on how reliant we are on the work they do.

It is a follow up to the show with Nick Kaye earlier in the year around the crisis in funding for the industry and risks to patients.

Steve Roest, CEO of PocDoc speaks to Richard Harrison, a 25 year veteran of Community Pharmacy and huge advocate for the industry.

Richard Harrison is a Pharmacist and the Healthcare Services Manager for Asda, where he leads the development and delivery of innovative pharmacy services across the UK.

It can take up to 5 years to get a first Mental Health appointment in some parts of the UK.

Large parts of this backlog are due to increase in demand, but Dr Melinda Rees, today's guest with Steve Roest, argues that administrative burden accounts for a huge amount.

Dr. Melinda Rees is CEO of Psyomics, an integrated healthtech and biotech company that is redesigning how we access and interact with mental health services at scale, to eliminate the backlog in appointments.

A 30 year NHS Mental Health clinician, Dr Melinda is perfectly positioned to comment on the crisis and provides a coherent, compelling vision for the future.