High Impact, Low-Cost Marketing Strategies for Small Businesses
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High Impact, Low-Cost Marketing Strategies for Small Businesses
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In this episode of Consumer Catalyst, Dr. Nicole Arnett Sanders dives into effective, budget-friendly marketing strategies for small businesses. Covering topics like intentional social media use, leveraging micro-influencers, conversational email marketing, community collaboration, and creating evergreen content, Nicole provides actionable tips for maximizing impact without breaking the bank. Listeners will walk away with practical steps and fresh ideas to enhance their marketing efforts and build stronger connections with their audiences.
00:00 Welcome to Consumer Catalyst
00:44 High Impact, Low Cost Marketing Strategies
02:37 Using Social Media with Intention
05:43 Building a Micro Influencer Network
08:52 Email Marketing That Feels Like a Conversation
12:59 Leveraging Community and Collaboration
16:16 Creating Evergreen Content
19:31 Wrapping Up and Action Steps