How B2B Marketing Actually Works in 2025 | Nikhil Muralitharan (Director of Marketing, Chargebee)
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
How B2B Marketing Actually Works in 2025 | Nikhil Muralitharan (Director of Marketing, Chargebee)
-
Narrado por:
-
De:
Acerca de esta escucha
In this episode, we go behind the scenes with Nikhil Muralitharan, Senior Director of Marketing at Chargebee, as he shares hard-won lessons, crafting ICP-based campaigns, and building demand under tight constraints. B2B marketing is changing fast. 📌 What you'll learn✅ How to find ICP-fit buyers at a large scale✅ Why demand gen makes better PMM✅ Running a successful webinar✅ Building a great resume and so much more.....or, use this to go where you want to:(00:00) Introduction(01:22) Nikhil's journey from Freshworks to Chargebee(04:12) Day in a life of a Marketing Director(09:19) Driving 33% of pipeline(12:50) Finding 20k ICP-fit accounts(18:58) The 7-person webinar that drove $500K in pipeline(26:46) First 30 days in a new role(32:16) Can you market with constraints?(33:03) Doing Demand Gen + PMM(34:59) FreshCallers vs Phone(40:03) Knowledge Bases (46:34) Can we have an Enablement Library?(54:41) Get your resume noticed(01:05:33) Nikhil loves Shopify + Apple(01:07:04) End Notes
Follow for more marketing tips:
🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/
📩 Connect with Nikhil: https://www.linkedin.com/in/nikhilmuralitharan/
#podcast #chargebee #trending #ai #pmm #marketing #saas #freshworks