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How Bamboo Socks Built a B2B Empire on Faire

How Bamboo Socks Built a B2B Empire on Faire

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Also available on YouTube: youtu.be/l8ANgFlZK0Y

It started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire’s fastest-growing brands. She walks us through surviving seasonality, scaling through B2B, ditching paid ads, and launching a service business that helps other brands win on Faire. A story about survival, strategy, and what happens when your Q4 makes or breaks you.

Topics Discussed:

  • Growing a DTC sock brand from scratch
  • Why Faire became a game changer
  • Turning content into a client acquisition machine
  • Balancing two businesses and one marriage
  • Why sustainability isn’t selling anymore—and what is
  • Turning off Meta ads (and doing better without them)

Sponsors:

  • Zipify – Build high-converting sales funnels
  • Cleverific – Smart order editing for Shopify
  • Address Validator – Reduce delivery address errors & costs

Links:

  • Bare Kind
  • Candid Founders
  • Candid Founders YouTube
  • Faire on Shopify Help
  • Faire Shopify App
  • Lucy on LinkedIn
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